Tag Archives: social media tips

Tips for Using LinkedIn Video

13 Aug

LinkedIn Video

 

Many LinkedIn users can now post native video directly from the LinkedIn mobile app. Grab your phone and check it now. If the posting area now shows a video icon, then access has rolled out to you.

Like a Facebook Live video, it’s easy to fire up your camera and share a video instantly or share a video already saved in your camera roll. But unlike Facebook, these videos will have business-focused content…I HOPE…

You can post this video from your personal profile as a representative of your brand (or your personal brand) instead of your company page. This is a great feature; your personal profile is much more powerful than your company page. You probably have more connections than your company page has followers. Besides, who really follows company pages and engages with them? I’ll tell you who: people who want to sell the company something or get a job there!

LinkedIn will share with you the company names and titles of those who viewed your video. While this will be good to know, perhaps someday the viewer data will become targeting data. But for now, this video you’re about to upload will be seen be your connections and anyone else with whom they share it.

As you’re trying it out, here are a few tips to consider:

  • Sales folks: don’t use the video to only push your latest sales promotion. Tell a story! Tell stories about your customers, some best practices, industry issues, and anything that would make someone want to have a conversation with you.
  • Marketing pros: Again, tell a story, and leave out all corporate-speak about comprehensive global solutions and enterprise services yadda yadda yadda…
  • It can be ten minutes long, but don’t make it ten minutes long. Start with 30 seconds. When your 30 second videos are so good that your connections want more, increase to one minute.

The 2016 Model of Google +

30 Nov

GooglePlus-logos-02

 

Like an aging car model, Google+ has a fresh new look for the coming new year.

I was a huge proponent of G+ for many years. Since its inception, I have told countless peers, friends, clients, and all marketers that they must get on Google+ now, share your brand’s content, and engage! 

With the new model of Google+, I can tell you now that I’m not so sure how to tell a brand’s story there. And, the chances of engaging with customers are nearly nonexistent.

Of course, there’s still an important SEO factor. But this will be replaced by search results showing consumers your Google My Business page, Google Places page, and your brand’s website. (Until 2017 when we make all websites irrelevant and just drive people to your Facebook page. But I digress…)

Through the lens of content sharing and engaging, Google has succeeded in taking the social out of social media marketing. There’s just no one engaging. And most of all, I don’t see a path for marketers to pull in new fans and customers to G+ pages and compel them to “follow” the pages, when the pages are now harder than even to find. 

 

Recommendations for using G+

I recommend not spending much time or many resources on Google+. However, sometimes when everyone else is going another way on social media, it just might be worth hedging a bit and trying one more time, perhaps from another angle.

So if you’re marketer who’s not yet ready to give up on Google+, or if you’re true Social Geek and want to check out Google+ again, here are a few recommendations and tips:

G+ Tip: Use the mobile version only

It’s mobile or nothing. Maybe you’ll want to use the desktop version to set some things set up but then walk away.  There are just too many areas to make the desktop version usable by anyone. People? Well, business pages are here too. Pages? My business? All of the confusing navigation from the desktop version is missing in the mobile version – and I’m glad!

In the mobile version, there are only 3 areas:

1. Home – feed of updates from your friends and brands you follow (just like Facebook, and just like the “old” Google+).

2. Communities – like a more visual Facebook or LinkedIn Group.

G+ Tip: By sharing things here, we can reach and engage with people without “friending” them and letting them into our personal lives (what many are hesitant to do on Facebook).

3. Collections – like Pinterest or Instagram; you’re sharing images of your favorite things.

G+ Tip: When you add a post to Communities or Collections, it also adds to your timeline with an indicator that it’s also part of the other group. No need to add twice!

G+ Tip: share photos and text from the mobile version, try to avoid sharing links for now. An early glitch shows that when saving a link to a blog post, the photo I chose to be the thumbnail does not appear in the mobile version of the same post.

 

For further discussion on the new Google+, please check out this week’s Social Geek Radio podcast!

 

 

 

 

 

 

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