Communications, Churchill, and Wine Thirty

 winston churchill

 

It’s Wine Thirty PM. Are You In?

By “in” I really mean on. If your connections, colleagues, and collaborators are anything like mine, you may have seen a growing trend in late evening communications over the past couple of years.  We all have dinner, spend time with family & friends, watch an episode or two of some binge-worthy show, put the kids to bed, take out the dog, fire up the laptop, and start our second work day. Adult beverage optional, but recommended.

It’s not that we’re ever really disconnected; emails and texts make sure of that. But when the world winds down, the call of full-blown, full-sized outlook / gmail, spreadsheets, and powerpoint is irresistible. 

Why do we do it? There may be an optimistic hope that each minute spent prepping for tomorrow’s meeting with ensure a better outcome. If we review that client’s data one more time, we’ll see the answer. And if we spend a few more minutes on the reports than Peterson does, it can’t hurt!

 

The Churchill Effect

Winston Churchill may have originated this behavior, though I don’t call it Wine Thirty just because he liked a glass or two or three of wine.  He did. He did indeed.

Sir Winston developed a similar work pattern. Martin Gilbert outlines this strange part of Churchill’s daily schedule in Churchill’s Wartime Leadership. During World War II, he knew that his advancing age and deteriorating health required rest and thus took a nap late each afternoon. This allowed him to restart his day again in the evening. He would work late into the night, in essence creating a second work day in each 24-hour period. While most of the world was winding down for the evening, Churchill was meeting by the fireplace with generals, ministers, and advisors. 

You and I are doing the same at Wine Thirty PM with CEOs, clients, and advisors! Only instead of chatting in-person at 10 Downing Street, we’re on chatting online, texting, emailing, and tweeting. Fireplace optional.

Our Finest Hour: 11pm According to Winston Churchill


Social Media marketers and community managers are channeling their inner Churchill.

At the onset of World War II, Winston Churchill needed more hours in the day. Sound familiar?

Being the leader of the free world at the time, Churchill was able to do the impossible and doubled the number of hours in his day.

Each day at around 4pm, he left the office, went home, and went to sleep. Around 7pm he woke up, went back to the office and worked with this war staff until about 4am. Then he’d go sleep until 7am, and start the day all over again! In essence, he did create two working days out of one!

And that’s exactly what many of those managing social media for their organizations are doing. And, without the nap! So many of my colleagues are standing down around dinner time, doing their own thing in the evening, and then jumping back in work mode around 11pm or so.

Do you fit this model? Are you jumping back in late in the evening after your time with IRL friends, family, kids, etc? I would love to hear your take on this.

Winston Churchill