Social Media marketers and community managers are channeling their inner Churchill.
At the onset of World War II, Winston Churchill needed more hours in the day. Sound familiar?
Being the leader of the free world at the time, Churchill was able to do the impossible and doubled the number of hours in his day.
Each day at around 4pm, he left the office, went home, and went to sleep. Around 7pm he woke up, went back to the office and worked with this war staff until about 4am. Then he’d go sleep until 7am, and start the day all over again! In essence, he did create two working days out of one!
And that’s exactly what many of those managing social media for their organizations are doing. And, without the nap! So many of my colleagues are standing down around dinner time, doing their own thing in the evening, and then jumping back in work mode around 11pm or so.
Do you fit this model? Are you jumping back in late in the evening after your time with IRL friends, family, kids, etc? I would love to hear your take on this.