Tag: media relations

Fundamental Change at Media Outlets

  

Here is a very interesting trend pointed out by the development team at MatchPoint:

 

 

PR pros should be aware of a fundamental change in the media. In the current economic debacle, fewer and fewer journalists are employed be a specific media outlet.
 
It appears that the media have responded to the current business conditions, in part, by outsourcing editorial functions. The overwhelming minority of bylined journalists in MatchPoint are staff journalists. Most content is now produced by freelancers and syndicators.
 
For example, an analysis of MatchPoint’s Benton Evening News content, circulation approximately 4,000, produced the following results during a recent sample month:
 

  • 301 bylined articles.
  • 171 unique bylined journalists
  • 30 journalists produced > 5 articles

 
However, the Benton Evening News maintains a staff of only 2!
 
“Contributors,” including both freelancers and syndicators, are rapidly becoming the new mainstream.

 

 

For more information on MatchPoint, visit: MatchPoint

 

Or check out MatchPoint’s Facebook page

 

 

Media Outreach via Twitter

 

In March 2008, the Dow was over 12,000 and just a handful of early-adapting journalists and PR folks were using Twitter on a regular basis. What a difference 12 months make! The growth of Twitter has created an amazing and somewhat frightening channel to PR pro’s to converse with the media.

 

I would like to hear your stories and comments about experiences connecting with journalists in recent months.

 

  

  • How has your media outreach via Twitter been received?

 

  • Any negative feedback from journalists?

 

  • Overall, has Tweeting journalists been effective for you?

 

  • What would help improve this method of engagement?

  

Please comment below or send your tales to me at jmonson@enr-corp.com