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Tag: Customer Engagement

Don’t Engage Customers on a Global Level

  

Engaging on a Local Level

You can’t engage customers on a national, global, or brand level. It’s impossible to interact with them from so far up the tower. At best you can publish for them. At worst, you broadcast to them.

 Engagement should happen where the transaction happens. Where are you serving that customer?

 Put yourself in a customer’s place.

What kind of car do you drive? When you bought it, did you go pick it up at company headquarters in Detroit, Japan, or Germany? Or did you perhaps go to the manufacturing plant in Louisiana, Ohio, or Ontario?

No, you went a dealership in your town or nearby that is licensed to sell that brand’s cars. The transaction happened locally, as do all non-online purchases.

Think of your brand as a great car manufacturer. You can publish exciting promotional content that consumers will see across the world. You can broadcast a message that will create awareness for years to come. But if you want to truly connect with customers – and have them engage with you – do it at the level of the local place. That’s where they will fire up the engine.

Local Social Media

 

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Posted on February 1, 2014 by Jack MonsonPosted in Digital Marketing and Social MediaTagged Customer Engagement, local social media. Leave a comment

Increase Local Share and Customer Engagement

Here’s my early pick as the most interesting panel on the schedule of The 2014 International Franchise Association Convention. This group of franchising and marketing thought leaders will share ideas on local social and other local marketing engagement.

Title: Increase Local Share and Customer Engagement with Less Time and Effort
Date: Monday, February 24, 2013
Time: 10:15 am – 11:45 am

Moderator:
Mary Ann O’Connell, CFE, President, FranWise

Speakers:
Kelly Crompvoets, Marketing Coordinator, Home Franchise Concepts, Inc.
Donnie Robertson, Director of Marketing, Nothing Bundt Franchising, Inc.
Deb Evans, President, Franchise Foundry

  • We will explore efficient ways to increase local revenue, save staff time and foster strong and meaningful customer engagement. 
  • Franchisors and franchisees need local customer contact information to begin two-way engagement and learn operational deficiencies at the local and regional levels.
  • Attendees will learn how to use Social Media to create Top Of Mind Awareness, how to effectively use the ad fund to support local branding, automate programs that are easy for franchisees to use and automate the use and distribution of in-store kits.

 

Click photo to download 2014 IFA Convention brochure
Click photo to download 2014 IFA Convention brochure

 

 

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Posted on January 26, 2014 by Jack MonsonPosted in Digital Marketing and Social MediaTagged Customer Engagement, deb evans, Franchise Foundry, FranWise, Home Franchise Concepts, ifa, IFA2014, local social, Mary Ann O'Connell, Nothing Bundt. Leave a comment

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