Self-described Social Media Experts beware!
If you call yourself a social media expert, the rest of us will soon see that you’re saying nothing.
Social media is just…media…channels…tools. It’s a means to deliver your message to your audience. This is true whether you’re a PR person for a coffee shop, a salesperson for an office supply chain, or a fund-raiser for a local charity.
Carpenters are carpenters, not Hammer Gurus. Cowboys are cowboys, not rope & fence kings. Drummers are drummers, not drumstick and cymbal experts. Sure, they know a lot about those tools of their trade, but tool expertise alone won’t make get them hired or help their client. The quality of the work they produce with those tools will.
Thanks to Albert Maruggi and Kevin Dugan for listening to my rant earlier this week on this topic!