What is everyone addicted to now? Interaction! Truer words were not spoken in 2013.

A colleague and I were trading some of the best ideas we heard in 2013 and I remembered a great keynote speech from Peter Guber at the 2013 Multi-Unit Franchising show in Las Vegas earlier this year.

Mr. Guber is a Hollywood legend, producing such films as The Color Purple, Rain Man, Batman, and Midnight Express and has conquered the interactive media & multimedia world as well.  Oh, and he also owns the LA Dodgers!

But first and foremost, he’s a marketer; a really good marketer who gave us this best advice I heard all year:

“Whatever you’re pitching, if you go in and do a monologue, you’re screwed! People are addicted to interactivity.”

No one wants to see your PowerPoint slides or hear your case studies with charts, graphs, circles, and arrows. Talk to them. Listen to their stories and they just might be interested in yours!