A Tip for Brands To Not Lose Facebook Fans During the Olympics

Olympic Rings Sochi


Don’t drive away your Facebook fans and community by posting today’s Olympic results on your page.

While only a portion of your fans and followers will truly be unhappy with you for spoiling their evening Olympic viewing, why give anyone a reason to stop following your brand?

Olympic coverage is unique in that it’s sort of news but also sort of a TV drama. It’s different that sharing breaking news or posting the sad news of a famous person’s death. No one would fault you for that because no one is planning to spend his or her evening watching to see how that turns out. And, nearly all other widely viewed sporting events are aired live on TV in the US. It’s okay to comment about and share live football scores but you shouldn’t spoil a Downton Abbey revelation.

While I advise clients to fill their brand’s Facebook page with interesting, fresh information each day, don’t share Olympic results prior the event airing in primetime. It’s a spoiler-filled landmine.

The key is that there is no upside. Are you showing your fans that can read and share nbcolympics.com faster than they can read it? There are plenty of places online, or via apps, texts, and email alerts that fans who want real-time results already know about. We already have one Bob Costas and that’s plenty!  In 2012, I recall unliking a few brands (and unfriending a business associate!) that decided to be Johnny-on-the-spot and post every American medal win throughout the day. I never went back to become a fan again!  

You have put time and money into growing your community. Don’t lose some fans over something that has no upside or potential to increase engagement.



Post-Olympics Blues


Every two years after the Olympics, we should declare a Post-Olympics Withdrawal Stress Disorder Day. After 2 weeks of constant updates and events filling our TVs, tablets, and phones, it feels like not much is happening out there this morning. I predict speaking with a lot of grumpy people over the next couple of days.

We’ll be missing the events, pre-packaged stories of inspiration, cheesy NBC montages, musical cues, and drama that dwarfs any scripted television programming.

2012 Olympics Rings Opening Ceremony

My wife and I get pulled in to this sports-opera more than most. Since the ’92 games, we have gotten caught up in the big events as well as the stuff that you can only see during an Olympics. Trampoline, badminton, and the equestrian events were tough to catch this year.

I didn’t see nearly as much coverage on TV this year as in years past due to travel, work, and other real-life events infringing on our TV time this summer. But with the ample updates via social channels, online video, and mobile apps, it was easy to get a quick fix.

2012 Olympic iPhone App
While I’m no fan of NBC, GE, or Adobe, these guys got it together for a great Olympic iPhone app in 2012.

It also marks the last time until the next Olympics that the once-great NBC will have any content of value. Case in point: the preview clips from the new Matthew Perry show, “Go On”, looked dreadful. From the people who brought you “Joey”, indeed!

The media geek in me will soon fill the entertainment / sports / news void with the NFL season (#GoBears!) and a big political storm about to hit. We’ve got two conventions, 4 debates, and an election night on the horizon people! 

So there’s lots of good media content to look forward to this fall. And, if that’s not enough to cheer us up, note that the opening ceremony of the 2014 Winter Games in Sochi is only 543 days away.