Don’t drive away your Facebook fans and community by posting today’s Olympic results on your page.
While only a portion of your fans and followers will truly be unhappy with you for spoiling their evening Olympic viewing, why give anyone a reason to stop following your brand?
Olympic coverage is unique in that it’s sort of news but also sort of a TV drama. It’s different that sharing breaking news or posting the sad news of a famous person’s death. No one would fault you for that because no one is planning to spend his or her evening watching to see how that turns out. And, nearly all other widely viewed sporting events are aired live on TV in the US. It’s okay to comment about and share live football scores but you shouldn’t spoil a Downton Abbey revelation.
While I advise clients to fill their brand’s Facebook page with interesting, fresh information each day, don’t share Olympic results prior the event airing in primetime. It’s a spoiler-filled landmine.
The key is that there is no upside. Are you showing your fans that can read and share nbcolympics.com faster than they can read it? There are plenty of places online, or via apps, texts, and email alerts that fans who want real-time results already know about. We already have one Bob Costas and that’s plenty! In 2012, I recall unliking a few brands (and unfriending a business associate!) that decided to be Johnny-on-the-spot and post every American medal win throughout the day. I never went back to become a fan again!
You have put time and money into growing your community. Don’t lose some fans over something that has no upside or potential to increase engagement.