Some content marketers see the last two weeks of the year as down time. Do you?
You may believe that consumers will be spending time with their families, engaged in conversation, and too busy traveling to see your brand’s content.
This may have been true in 1989. But now at family gatherings, even Grandma is checking her phone. Families will be showing each other things they like online, the kids will be on Snapchat, Mom will be sharing images of her festive food and holiday loot with absent friends and family on Instagram, and Dad will read some blogs while checking email (and playing Clash of Clans).
More Travel = More Time on Social
Traveling once meant brands could not reach consumers while they’re away from their favorite media for a week. But now every extra minute delayed at an airport or sitting in the back of the Family Truckster means more opportunity for content to be seen. And let’s face it, after days together with family, most of us need to escape into our devices.
New Devices = More Time on Social
And speaking of devices, people are getting new gadgets! Lots of people will be spending quality time spent with their new iPhone 6S or new iPad Pro. Give them something new and interesting to read! And if they didn’t get the gifts they wanted, they’ll be diving into Amazon to buy something else.
Tips to Win The Season
Your competitors and many brand marketers are not paying attention and may have left an opening for consumers to see more of your stuff. In the fight for attention, there may be a great opportunity with more consumers on social and fewer brands on social! Some suggestions:
1. Schedule posts ahead of time. I’m not suggesting that you work 24/7 over the holidays. Schedule two weeks worth of posts now for all of your brand’s pages. If you need some help on this check out Manalto.
2. Double down on Facebook. Play the odds with the platform with the biggest audience. The extra online activity outline above includes a stop at Facebook. Your focus here should be sharing videos, native Facebook videos, not links to YouTube. Bonus – Here are 10 new tips from a Facebook Product Manager on publishing videos: http://media.fb.com/2015/12/11/10-tips-for-using-video-publisher-tools-on-facebook
3. Holiday Reruns! If you don’t have time to create 2 weeks worth of content in the next couple of days, look back over the past few months and reuse some of your favorites.