Thanks to Google’s franchise team for hosting several Franchise brands, Google partners, and other marketers at last week’s Google International Franchise Assembly Summit.
We saw many fantastic presentations from Google at GIFA. Here are my 3 favorite speakers, along with a favorite quote:
- Monica Plaza, Consumer Surveys Head of Sales:
“You Are Not Your Target Market.”
- Gopi Kallayil, Chief Evangelist, Brand Marketing:
“Don’t be afraid to experiment in digital marketing!”
- Todd Rowe, Director, Global Head of Channel Partnerships:
“Are your industry’s emerging experts promoting YOUR brand? Or your competitor’s?”
For more on GIFA, tune in to Social Geek Radio Wednesday 5/20 at 8pm ET as Deb Evans and I welcome back Brandi Kloostra and Leah Stewart of Service Brands International to review everything GIFA!