You need Facebook ads and promoted posts not from your brand’s Facebook page, but from all of your franchisees’ Facebook pages.
By pushing out ads from your franchisees’ local pages, you’re ensuring that 100% of this investment is going toward potential customers near your local units. If you only boost posts from a brand page, you will be spending many dollars on advertising to people who are 500 miles from your nearest franchisee, even when using demographic targeting on your brand page.
And those people who are far away miles from your nearest franchisee? Target those folks with your Franchise Development story in promoted posts from your brand page or special Fran Dev pages!