Tip for next week: start changing your Facebook cover photo once per month. And, don’t just switch out the cover photo on your main brand page, but also change it on all child pages, franchisees’ pages, and any other business units’ pages too.
Even if once per month seems too often, at least update it next week. My guess is that it’s been up there a while! A simple change will register as a post with an image in your fans’ newsfeed. With organic reach approaching zero, that may not be a big idea but it can’t hurt.
Not having the time to change multiple pages’ photos is not a very good excuse to skip this. If you have multiple pages for the same brand with different locations or franchisees, use the same photo. And, if you want to know about using a management app to change cover photos simultaneously, send me a note.