Share Photos, Not Links on Your Facebook Page
When you post a link on Facebook and your fans share that post on their profiles or pages, it will state, “Jane Smith shared a link”.
But when you post a photo and your fans share that post on their profiles or pages, it will state, “Jane Smith shared (YOUR BRAND NAME)’s photo.”
This is extremely valuable real estate! In the age where organic reach is falling fast, your best bet to reach new consumers (without paying for ads) is to have your current fans share your content and have their friends see your name on the content. If you’re posting links, they won’t see your brand name. If you’re posting photos, they will see it!
But what if the whole point of the post is to drive traffic to your website, blog, or article on the “other end” of that link? Simple – create the post as a photo first, then paste your link as part of the body of the text above the photo. This now clickable link will be just as accessible.
Bonus – by posting as a photo not a link, you can choose an image and size instead of leaving it up to the thumbnail choices!
In the above example, a link to a great Social Media Today article was shared by Manalto. But Manalto posted it as a photo with a link. When another Facebook page, FranTech, shared Manalto’s post, Manalto’s name was shown. If it was only a link, Manalto would not be visible on FranTech’s post.