Hope Is Not a Content Marketing Strategy

 

Facebook has made a big change that allows users to choose which friends’ or pages’ posts they can “See First” in their News Feeds.

We’re already seeing some pages asking, suggesting, and begging consumers to click on the More button and then click See First to move new posts to the top of their News Feed.

This is after spending the last 6 years asking, suggesting, and begging consumers to click the Like button.

This is not a Strategy; it’s a Hope.

Don’t waste the limited time, space, and attention fans are giving by you asking them to go click something that is not going matter to them and won’t matter much to you in the long run. A few fans may do this, but why would most fans bother? What’s in it for them?

 

 

Instead, let’s use the other part of Facebook’s new change to our advantage. The ability for consumers to see their most influential friends’ posts first is exciting and creates interesting opportunities.

Focus your resources on creating the best possible content. Then boost those posts to maximize exposure. If this content is relevant and interesting, you can count on those viewers to share it with their friends.

Users will see your content shared by their friends instead of more noise from other brands’ pages including your competitors’ pages!

 

The Strategy:

Create good content that is more likely to be shared.

 

The Tactics:

1. Post content relevant to your audience (this is nothing new…)
2. Boost it
3. If it’s good, it gets shared by your fans or targeted audience to their friends

 

Again, you’re not gaming a system by begging for “Stars” or “See Firsts”; you’re providing good content that fans with share with their friends. That is always a good idea and it’s a winning strategy.