Everyday, bloggers and other content creators use the device of “The Top (insert a number) Things You (insert topic, advice, or other).” This is an easy way to attract readers who don’t really want to dive deep into a subject but want a quick read.
As we near the end of the year, I’m sure the lists of the best this or that from this year will be flying soon. So, as you develop your lists, think about what that number is that you want to us to stand out. Top 100? Too much. Top 40? Too old-school radio. Less than ten? Now you’re talking! Here’s my list of the best numbers to use for lists, with absolutely no scientific evidence of anything.
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