1. 2013 is year we stop saying “Social Media”.
It’s just media … messages … communications. We’re putting too much emphasis on “how social” something is. It’s losing its meaning quickly. Also, the faster we can stop saying “viral video” when describing every video online, the better!
2. 2013 is the year of Google+.
Sure, some say Google+ is the perpetual also-ran to Facebook.
Will you use it as much in your personal life as you use Facebook? No.
But, when potential customers search for information, will they see the content you put on your Facebook Fan Page or the content you put on your Google+ profile? Yep, it’s called Google+ for a reason. Get on board now!
3. 2013 is the year Public Relations steps up.
After 5 years of complaining that we’re once again not at the executive table, PR professionals will take a leadership role within most organizations to manage the messaging and manage the relationships with the audiences.
4. 2013 is the last year a CEO thinks Social Media is about reaching “the kids”.