I am really enjoying this great new book by James Amos and BJ Emerson about Social Media Marketing. The Tasti D-Lite Way is hot off the press and definitely worth a look by all marketers.
To say it’s a book about social media in the franchise industry only tells part of the story!
This book isn’t just a Franchise system. It’s a true American business success story about how to build a brand.
It’s not just about Social Media. It’s about creating a culture, a product, a team, and stories your customers want to share. As we often have discussed, social media is just the channel where those stories are shared. Do yourself a favor and steal as many ideas from Jim and BJ as you can!
Social Geek Blog 
Great book. And I’m bias! I’ve known BJ for years and he really knows marketing on all levels. Definitely buy the book and steal his ideas!