I am really enjoying this great new book by James Amos and BJ Emerson about Social Media Marketing. The Tasti D-Lite Way is hot off the press and definitely worth a look by all marketers.
To say it’s a book about social media in the franchise industry only tells part of the story!
This book isn’t just a Franchise system. It’s a true American business success story about how to build a brand.
It’s not just about Social Media. It’s about creating a culture, a product, a team, and stories your customers want to share. As we often have discussed, social media is just the channel where those stories are shared. Do yourself a favor and steal as many ideas from Jim and BJ as you can!
One thought on “The Tasti D-Lite Way”
Great book. And I’m bias! I’ve known BJ for years and he really knows marketing on all levels. Definitely buy the book and steal his ideas!