It’s the first week of October and I’m writing a Christmas blog post. Too early? Maybe. But I want to draw out an over-used complaint that Christmas comes too early and is too commercial.
At the same time, I admit to doing a bit of sensational headline-writing to emphasize a point about the need for Christmas to come sooner. Yep! I wanted to use Christmas to draw in some more clicks to this blog. I can’t blame traditional media outlets, TV commercials, and retailers for doing the same thing. This year more than ever, they need a little early holiday spirit from consumers to attract some attention and drive traffic early and often.
On a WGN radio call-in show last week, I heard callers complaining that Christmas shopping season is already creeping into their daily lives and how horrible it is to see Christmas items on store shelves already. One woman complained about seeing Christmas items in a retail hobby and craft chain so early. Hmmm…I think the Christmas Sweater-making crowd needs to get rolling on making their projects soon. So if you don’t want to see holiday goods yet, avoid craft stores.
Maybe that’s the solution for you if you regularly argue that “Christmas is too commercial”: avoid all commercial outlets. This includes all television, radio, movies, movie trailers, retail stores, restaurants, Facebook, Twitter, all other social media networks, and in fact, the internet altogether. Stay home, stay offline, and read a book set in the summertime, and you won’t have to worry about seeing or hearing about the holidays yet.
But do yourself a favor and accept that Christmas is coming. Fire up some Bing Crosby, get some shopping done early, support your local merchants, and help get this economy rolling. Merry Christmas!