The Greatest Thanksgiving PR Stunt of All Time: WKRP

23 Nov

"As God as my witness, I thought turkeys could fly."

Several years ago, I had the privilege of meeting Gordon Jump, aka Arthur “Big Guy” Carlson of WKRP in Cincinnati. He was passing through town on a PR tour for Maytag (he was the Maytag Repairman in the commercial campaign at the time) and did a live studio interview at the radio station I was programming.
 
What a pro! Mr. Jump was a PR person’s AND a media outlet’s perfect interviewee: he promoted the Maytag event for which he was the guest, but also was open to reminiscing about his WKRP glory days. It was near Thanksgiving, so he gave us his best on-air recreation of his classic quote from the WKRP turkey massacre episode. He was thankful to have had such a good run and to still be acting and portraying fun characters.
 
In honor of the late Mr. Jump’s spirit of thankfulness for lasting in his chosen industry, here’s my list of just a few of the PR industry folks who I am thankful for having worked with on some level recently:

@kstrumpf

@sjlz

@Hopes_BTW

@ArJay_Hayes

@payne_me

@jtidyman

@gojohnab

@tressalynne

@eckertt

@ThePRDoc

@stephkrol

@amylitt

@ginidietrich

@ShowhomesThomas

@PeterHimler

@9inchmarketing

@AlbertMaruggi

@ajeffrey1

@ggetto

@Chad_Cohen

@kdpaine

@sjshannon

@gail_nelson
 
Thanks Tweeps!
-Jack

 
Oh the humanity!
-Les Nessman, WKRP news

4 Responses to “The Greatest Thanksgiving PR Stunt of All Time: WKRP”

  1. Johna Burke November 23, 2009 at 10:48 am #

    Jack-
    I LOVE the WKRP flashback:)
    Thank you for including me on your list! You’re tops on my list too.

    Best,
    @gojohnab

  2. Steve Shannon November 23, 2009 at 10:57 am #

    Thanks for the shout out Jack. It’s been great working with you too. All the best to you and yours for the holidays and 2010.

  3. Tressa Robbins November 23, 2009 at 11:33 am #

    Jack, ROFL – I guess I *am* old, because I remember this episode (and still think it’s funny)! Thanks for the PR follow shout-out. It’s great to have so many PR and media relations pros to learn from.

  4. Gail Nelson November 23, 2009 at 11:53 am #

    Jack,

    Funny post – something to be thankful for during the holiday week! And I’m honored to be on your list. Thank you

    @gail_nelson

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