I’m pleased to be part of an upcoming free webinar with some smart marketers in the franchise industry. And, this is your invitation to join us for free! On Tuesday, February 8th, Engage121 is hosting a free online panel discussion called Social Media Marketing for Franchises: Approaches to Making it Work. Panelists include:
AK Stout: Founder, Saying It Social
Bill James: CEO, We Engage LLC
Jack Monson: Vice President, Engage121
Tammy Nienaber: Communications Director, Great Clips, Inc.
Thomas Scott: CEO, Brand Journalists
Moderated by: Nick Perold, Marketing Manager, Engage121
See below for more details and click register to reserve your spot. This is highly recommended for Franchisors, CMOs, Marketing Directors, PR Execs, and Social Media Managers and will be a terrific lead-in to more marketing conversations at this year’s IFA Conference.
Title: Social Media Marketing for Franchises
Date: Tuesday, February 8, 2011
Time: 12:00 PM – 1:00 PM EST
The franchisor-franchisee relationship is a unique one – combining oversight and support. As a result, when it comes to marketing and promotion, franchisors and franchisees often find themselves asking “whose responsibility is this?” – and the answers are different for every system. Join Engage121 for a webinar on February 8th as we host a panel of franchise industry experts who will present different approaches to making social media marketing work for franchisors and franchisees alike. We’ll spend an hour discussing topics and answering questions from the audience such as:
- Should franchisees operate their own Facebook pages?
- Is social media marketing covered by the national ad fund?
- How do brands protect brand guidelines on the social web?
- Can franchisees opt-out of (or into) social media promotions?