Tag Archives: Social Media Conferences

PRSA Midwest District Conference

10 Jul

PRSA Chicago

I am honored to be on a panel with my two favorite PR Measurement professionals next week at the PRSA Midwest District Conference in Chicago.

Please check out the full agenda here and be sure to join our breakout session:

Thursday, 7/19, 2:30 -3pm: “Measurement: The Evolution of Listening”

~ Johna Burke, Senior Vice President, BurrellesLuce
~ Pauline Draper Watts, Executive Vice President, StrategyOne
~ Jack Monson, Senior Vice President, Engage121

Social Media Conferences 2012

1 Nov

The number of Social Media conferences continues to grow each quarter. What’s growing even faster is the number of conferences, summits, and conventions that are industry-specific that are now completely social media marketing focused. I am continuing to pull together as many as possible into one compiled social media conference list and have updated it well into 2012.

If you are organizing, speaking at, sponsoring, or attending a show that is not on this list, please comment here or email me at jmonson@engage121.com and I will add it!

Google+ for Brands

19 Oct

Google+
Last week at Social Media Breakfast Chicago, I was pleased to lead a lively discussion with several smart marketers and community managers on Google+. Everyone is in the planning stages and waiting to see exactly what Google has in store for brands hopefully still this year!

It feels like Google+ is moving forward ever so methodically. There is now an API available though it’s limited to public data at the moment. In fact, this week I connected my Google+ profile to my Engage121 account.

The group relayed stories how their brands and clients are anxiously waiting for the business pages to be rolled out. Here is a list of things you can do now to prepare.

1. Get in and use it as a personal profile now to get the feel.

2. Get your colleagues and valued connections from other platforms to join now and learn together. Share some posts with each other or start a Hangout (my favorite function!).

3. Start setting up circles of your brand’s communities. Think of segmenting them just like you would segment targeted mailing lists. We are assuming that one could share circles built in one’s personal profile over to the brand, so much of your targeting prep work can be done here and now.

4. Start collecting Google+ profiles now of your customers, industry experts, and other important influencers – just like Twitter handles in 2009 or phone numbers in 1940.

5. Get your photo to show up in Google searches. This is a great little tip I found from the always-informative marketing blog by Jim Connolly.

6. Watch what the beta test brands are doing. Check out Ford.

7. Connect with me on Google+ and we’ll all figure it out together!

This Saturday at FranCamp in Nashville, I will be leading a roundtable lunch discussion on Google+ for Franchise Systems with my friend Deb Evans. If you’re in the area and interested n social marketing or franchising – or just want a good reason to go spend a day in Music City – please join us! Agenda and registration details below:

Franchise Social Media Summit

12 Sep

Franchise Social Media Summt 

I am thrilled to be speaking at Franchise Social Media Summit 2011.  As part of Social Media Week 2011, organizers Paul Segreto and Jeremy LaDuque have put together a one-day virtual conference for franchisors, franchisees, and any one involved in franchising.

 


Date: September 21, 2011

Time: 8am – 4pm (CT)

Place: Online and everywhere!


Here’s what you will learn at the summit:

> Why social media is different for franchising than other business models

> How to develop a social media program, including policies and procedures, specific to the franchise organization

> How to integrate new technology with traditional marketing and why you shouldn’t be afraid to do so

> Why today’s consumer and franchise candidates act differently than from years past

> How to create multiple benefits to the franchise organization through powerful brand awareness methods 

> How to generate genuine interest in franchise opportunities and why a seamless transition from virtual world to in-person is essential to closing franchise sales

> Why improving communications and information sharing at all levels of the franchise organization is necessary for stability and future growth

 

Summit Speakers:

Keynote: Lon Safko, author of The Social Media Bible

Jon Carlston, Vice President, Process Peak

Joe Caruso, President, Capital Area Franchise Association

BJ Emerson, VP Technology, Tasti D-Lite

Jack Monson, Vice President, Engage121, Inc.

David Murray, Social Web Communications Director, re:group

Lee Plave, Partner, Plave Koch PLC

Nick Powills, CEO, No Limit Media Consulting

Debra Vilchis, COO, Fishman Public Relations

Paul Segreto, President & CEO, franchisEssentials

Jeremy LaDuque, President & CEO, Elements, Inc.

 


 

Franchising Goes Social

25 Jul

Franchise Social Media


FranCamp 2011 is the first social media “un-conference” for the franchising industry and is happening this October in Nashville. All franchisors and franchisees are encouraged to attend to learn and share what’s working in social media marketing for franchise systems.

The format is simple: a low-cost, one-day event loaded with a fast-paced and aggressive agenda loaded with super-helpful content. After some sessions at this year’s IFA Convention, several IFA members and I discussed the need for a social media event for franchise systems that was more than just the typical “why use social media” discussion and really get down into useable, actionable takeaways.

I’m excited to be presenting on the topic of Twitter tactics and best practices for franchises. Some of the points we will be discussing are:

  • The dirty little secret of how your customers are actually using Twitter
  • Why Twitter requires completely different tactics than Facebook or Google+
  • 4 things to do if your Tweets are not driving business

Here’s the current lineup of speakers and panelists with franchise leaders who are making an impact with social:

Deb Evans, CEO, Computer Explorers

BJ Emerson, VP Technology, Tasti D-Lite

Timothy Nobles, Founder, Words Go Here SEO

Jack Monson, VP, Engage121

Paul Segreto, CEO, FranchiEssentials

Jennifer MacDonald, Online Community Manager, WIN Home Inspection

AK Stout, CEO, Saying it Social

Joe Mathews, Founder, Franchise Performance

Amy Olson, Director of Marketing, The Maids International

Kurt Schusterman, CEO, Verlo Mattress Factory Stores

Thomas Scott, CEO, Brand Journalists

This daylong event will take place October 22 at CoLab in downtown Nashville. Plus, there will be a Tweet-Up on Friday evening at a Tasti D-Lite location in Nashville!

Social Media Trends: What’s Ahead?

4 Jun


I am looking forward to moderating a terrific panel in Chicago on June 21. PRSA Chicago will present some of the city’s top agency leaders working in Social Media discussing “Social Media Trends: What We Know Now and What’s Ahead”.

These agency executives will share what’s hot with their wide variety of b-to-b and b-to-c clients and what all PR professionals should be doing right now to stay on top of the social wave. Speakers include:

Adam Keats, SVP Interactive, Emerging and Social Media Marketing, Weber Shandwick
@akeats

Mike Pilarz, Manager, Technology Practice, Burson-Marsteller and Co-Founder of Social Media Breakfast Chicago
@mikepilarz

Glenn Raines, CEO, Social Media Moves
@socialmoves

Moderated by Jack Monson, VP, Engage121
@jackmonson

If you’re able to join us, please bring questions to the event and be ready to participate in-person, via The PRSA Chicago Fan Page, and on Twitter (hashtag: #prsachicago).

….
When
Tuesday, June 21, 2011 11:30 AM  –  1:30 PM

Where
Maggiano’s Little Italy
516 North Clark Street
Chicago, IL 

Attire
Business Attire

Fees
Member  $37.00
NonMember  $45.00
Student  $37.00
NOTE: Walk-in registrants will be charged an additional $5 per person.

Sponsored by GolinHarris

 

PRSA Chicago

 

 

 

 

Social Media for Senior Executives

25 Mar

PRSA Chicago Presents: Social Media for Senior Executives with Very Special Guest, Gini Dietrich – April 19

 

Engagement with consumers via Social Media channels is no longer an option for Public Relations and Communications executives. Whether you’re still getting started with your own personal digital presence or you’re already a top influencer, join PRSA Chicago for a special program for senior-level execs and future senior-level execs! You will learn practical tips and tactics to take your social media game to the next level.

Gini Dietrich

 

Our guest speaker is Gini Dietrich, founder and chief executive officer of Arment Dietrich, Inc., a firm that uses non-traditional marketing in a digital world.

 

 

Gini authors the popular Spin Sucks blog and can be found writing at Crain’s Chicago Business, AllBusiness, and Franchise Times. She delivers numerous keynotes, panel discussions, CEO coaching sessions, and workshops across North America on the subject of using online technology in communication, marketing, sales, and HR. One of the top rated communications professionals on the social networks, Gini was recently named the number one PR person on the channels, according to Klout and TechCrunch, and number one on Twitter, according to TweetLevel.

Sponsored by MSL Chicago and Big Shoes Network

 Register for PRSA Chicago

When
Tuesday, April 19, 2011 11:30 AM – 1:30 PM

Where

Maggiano’s Little Italy
516 North Clark Street
Chicago, IL 

Social Media Marketing for Franchises – Webinar

28 Jan

 
I’m pleased to be part of an upcoming free webinar with some smart marketers in the franchise industry. And, this is your invitation to join us for free! On Tuesday, February 8th,
Engage121 is hosting a free online panel discussion called Social Media Marketing for Franchises: Approaches to Making it Work. Panelists include:
 
 
AK Stout: Founder, Saying It Social 

Bill James: CEO, We Engage LLC 

Jack Monson: Vice President, Engage121

Tammy Nienaber: Communications Director, Great Clips, Inc.  

Thomas Scott: CEO, Brand Journalists 

Moderated by: Nick Perold, Marketing Manager, Engage121

 

See below for more details and click register to reserve your spot. This is highly recommended for Franchisors, CMOs, Marketing Directors, PR Execs, and Social Media Managers and will be a terrific lead-in to more marketing conversations at this year’s IFA Conference.

  Register Now

 

Title: Social Media Marketing for Franchises
Date: Tuesday, February 8, 2011
Time: 12:00 PM – 1:00 PM EST
Cost: Free

The franchisor-franchisee relationship is a unique one – combining oversight and support. As a result, when it comes to marketing and promotion, franchisors and franchisees often find themselves asking “whose responsibility is this?” – and the answers are different for every system. Join Engage121 for a webinar on February 8th as we host a panel of franchise industry experts who will present different approaches to making social media marketing work for franchisors and franchisees alike. We’ll spend an hour discussing topics and answering questions from the audience such as: 

-  Should franchisees operate their own Facebook pages? 

-  Is social media marketing covered by the national ad fund? 

-  How do brands protect brand guidelines on the social web? 

-  Can franchisees opt-out of (or into) social media promotions?

PRSA Chicago: What’s Ahead?

17 Jan

This looks like another terrific event from PRSA Chicago! Please check out the description below and I hope to see you there!

PRSA Chicago 
PRSA Chicago presents: “Predictions for 2011 — Senior Leaders Discuss What’s Ahead for our Industry”

Mark your calendars and join PRSA Chicago for our annual predictions panel, which will convene industry leaders to share their thought-provoking views on what’s ahead in 2011 for PR. Once again, we have a diverse, senior-level panel to talk about everything from social media to the economy and what the c-suite wants from communications leadership. Join us … And join the discussion!

Panelists include:
*Ellen Ryan Mardkis, Vice Chair, Golin Harris
*Doug Tillett, Vice President of Public Affairs, Federal Reserve Bank of Chicago
*Dr. David Kamerer, Asst. Professor, Loyola School of Communications
*Steve Wilson, Managing Director – Digital Strategy, Headstand Media
The panel will be moderated by Ann Brinkman, Executive Director, Alpha Phi Foundation
 

 

Register Here!
 

Mashable: 5 Superior Social Media Management Tools

22 Oct

 Mashable Awards
Our team is excited about the article on Mashable yesterday naming Engage121 as a superior  Social Media Management tool.

Read Full Mashable Post Here
 
I was at the Detroit airport coming home from the #140 Conference when I received a text about this new Mashable post.  Our team has worked long hours over the past year to make Engage121 “best in its class” as Meghan Peters writes. So, more important than the actual post were the comments, tweets, and notes about the post from friends and clients over the following few hours!

 
  

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