Go search Twitter right now for the phrase “social media strategy” and see who is trying to sell you snake oil. It’s not pretty! A few Tweets every minute pop up by someone using that phrase.
I cringe every time I hear or read the phrase “Social Media Strategy”. It’s still being used frequently by so-called Social Media “Experts”. By the way, that’s a bogus term too, but that’s well-covered ground here and at many other places.
There is no such thing as Social Media “Strategy”.
You have a business strategy and perhaps a communications strategy and hopefully a communications plan.
Your Social Media tactics are a means to execute those strategies just like any other tactic or activity. Social Media can be a platform, avenue, channel, or tool.
I have had many organizations tell me “We don’t yet have a Social Media strategy.” My reply is usually, “Do you have a telephone strategy?” Of course not; you use a telephone to make the connections and build relationships to achieve your business goals.
It’s the same with Social Media!