Tag Archives: pr tools

Social Media Strategy = Snake Oil

7 Jun

 

Snake Oil

Go search Twitter right now for the phrase “social media strategy” and see who is trying to sell you snake oil. It’s not pretty!  A few Tweets every minute pop up by someone using that phrase.

I cringe every time I hear or read the phrase “Social Media Strategy”. It’s still being used frequently by so-called Social Media “Experts”. By the way, that’s a bogus term too, but that’s well-covered ground here and at many other places.
 

There is no such thing as Social Media “Strategy”.
 

You have a business strategy and perhaps a communications strategy and hopefully a communications plan.

Your Social Media tactics are a means to execute those strategies just like any other tactic or activity. Social Media can be a platform, avenue, channel, or tool.  
 
I have had many organizations tell me “We don’t yet have a Social Media strategy.” My reply is usually, “Do you have a telephone strategy?” Of course not; you use a telephone to make the connections and build relationships to achieve your business goals.

It’s the same with Social Media!

Social Media Douchebag

I hereby pin this badge of dishonor on anyone claiming to be a Social Media Strategist or Expert.

Making Communications More Effective with Social Media Tools *UPDATED 4/23/10*

12 Apr

PRSA Chicago

 
 
In Chicago? Near Chicago? Want a good excuse to come to Chicago???
 
Please join us on Tuesday, April 27, when the Chicago Chapter of PRSA presents: “Making Communications More Effective with Social Media Tools.” Register here!
 

I am excited about being a panelist discussing how social media tools can help you engage all audiences along with these fine folks:
 
Adam Keats
@akeats
Senior Vice President, Weber Shandwick
 
Reid Lappin
Partner and founder, VOKAL Interactive
 
Jack Monson
@jackmonson
Vice President, eNR Services
 
MJ Tam
@mjtam
Editor, Chicagonista
 
Rick Wion
@rdublife (personal) and @mcdonalds (McDonald’s)
Director of Social Media, McDonald’s
 
Gini Dietrich (moderator)
@ginidietrich
CEO,  Arment Dietrich, Inc

5 Awesome PR Innovations – PRWeek Awards

10 Mar

PRWeek Awards

The PRWeek Awards winners will be announced tomorrow in New York including PR Innovation of the Year. 
I have been working on the development of MatchPoint for the past year and want to congratulate everyone on the team for the nomination.  

  
All Nominees for PR Innovation of the Year:

Edelman and American Thoracic Society The TB Advocacy Toolkit  

Ketchum The Ketchum Media Optimizer: Adding Discipline to the PR Discipline  

Ketchum Virtual Meeting Mashups – Reinventing Online Events
 
Waggener Edstrom Worldwide What’s on Your Mind? Now Anyone Can Decipher Twitter Discussion with the Help of twendz!  

eNR Services, Inc. and MatchPoint MatchPoint for PR  
 

Best of luck to everyone and I look forward to speaking with you at the Awards!

Index: Top Ten Influencers Writing About SXSW

8 Mar

 SXSW 2010
 
1. Mashable Blog
2. Patrick Caldwell - Austin American-Statesman
3. Fayza Elmostehi - Houston Press
4. Jay Fernandez – Hollywood Reporter
5. Pete Freedman – Dallas Observer
6. Carolyn Kellogg - Los Angeles Times
7. TechCrunch Blog
8. Mekado Murphy - New York Times
9. Deborah Stith – Austin American-Statesman
10. Wired: Beyond The Beyond Blog

 This list was developed using MatchPoint based on writers’ level of influence and relevance of content as of 3/8/10.

The Most Engaging Part of MatchPoint That You Haven’t Used…Yet

1 Mar

 
Using MatchPoint searches to uncover influencers who are writing stories similar to yours is just part of the power of the MatchPoint application.
  
Many MatchPoint users are finding time efficiencies and increased pitching success by using the ENGAGE button attached to each journalist, writer, or influencer.
  

Engaging in MatchPoint

The Engage Button in MatchPoint

The engage button will open an email pitch note from you to the selected writer. You may also include any previously saved campaign elements embedded into the body of this html email. These elements can include:

  • Links to videos
  • Photos
  • A Press Release
  • Attributable Quotes
  • Bulleted News Facts
  • Boilerplate

 
Journalists have raved about receiving these embedded elements as opposed to attachments which often get filtered, ignored, or deleted.
 
When sending your pitch note through MatchPoint instead of via traditional email, you can also track who has opened your pitch!

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Tackling PR Spam in the UK

3 Feb

Cheers to RealWire in the UK for putting together this fantastic video outlining the dangers of PR Spam: http://inconvenientprtruth.com/animation/.

My fellow developers and users of MatchPoint agree that the old way of sending out PR Spam via media directory is not only harmful to a PR practitioner’s reputation, but also is an ineffective way to pitch!

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Top Ten Consumer Electronics Writers

19 Jan

 
Here are the top ten of a long list of the most influential writers, reporters, and bloggers covering consumer electronics in December ’09 and (so far) January ’10:
 

1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
 Peter Svensson
 Martyn Williams
 Cecilia Kang
 Andrew Berg
 Don Clark
 John Sutter
 Ryan Kim
 Sumner Lemon
 Mark Milian
 Ariel Schwartz
Associated Press
Network World
Washington Post
Wireless Week
Wall Street Journal
CNN
San Francisco Chronicle
MacWorld
Los Angeles Times
Fast Company

 

This index was compiled using MatchPoint based on several factors contributing to level of influence.

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MatchPoint: Finalist for PR Innovation of the Year at PRWeek Awards

7 Jan

 

I am pleased to pass along the good news that MatchPoint has been nominated for The PRWeek PR Innovation of the Year Award!

Full disclosure: I’m a member of the development team for MatchPoint.  Additional disclosure: I am freakin’ thrilled about this!

 
A tip of the hat to all nominees:

Edelman and American Thoracic Society The TB Advocacy Toolkit

Ketchum The Ketchum Media Optimizer: Adding Discipline to the PR Discipline

Ketchum Virtual Meeting Mashups – Reinventing Online Events

Waggener Edstrom Worldwide What’s on Your Mind? Now Anyone Can Decipher Twitter Discussion with the Help of twendz!

eNR Services, Inc. and MatchPoint MatchPoint for PR

 
Saying it’s an honor just to be nominated along with these top global PR agencies is not just an old cliché in this case. I cannot think of a previous year where any non-agency PR application, software, or service was nominated for PR Innovation of the Year.  

See you at the PRWeek Awards  on March 11 in NYC!

New PR Tool: Pitch with Me

17 Dec

  
A new free online tool was added to your PR Workbench this month: Pitch with Me.

We have seen many new media relations tools and apps launched this year claiming to be more useful than the rest. Most of these are just more of the same: new ways to blast out PR Spam, SEO “experts” who think they know more about Google than you do, and Social Media monitoring tools that actually do nothing but look cool. 

Pitch With Me rises above this PR app jam not with a glitzier app, but with a new concept in media relations. Or rather, a time-tested and proven concept put into an online form.

The idea of teaming up two or more clients for a story pitch has worked inside large agencies for decades. Agencies not only created a more attractive package, but also created efficiencies with resources and time.  But smaller firms and independent practitioners often saw an industry peer as a competitor rather than a symbiotic friend.

Journalists will use what they need and toss the rest anyway, so why not offer more to potentially use? And you never know when your partner’s a story may be what grabs someone’s attention.

Kudos to Heather Whaling for creating this online bullpen of potential collaborators! You can check out co-pitching opportunities on the site or by following @pitchwithme. If anyone has used Pitch With Me already, please share your comments here.

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