If a picture is worth 1,000 words, a video is worth at least 500.
I recommend including photos and images over video on your brand’s Facebook posts in most cases. An image can let readers take the story in their own direction, while videos are at times too limiting.
More importantly, images with text are easier and quicker for your readers to consume and with which to engage!
How many times have you clicked an article from a news gathering site and were lead to a video that you had to watch? All you really wanted to do was skim down to read the part that interested you. Many readers simply don’t watch the video. Some watch it and may be disappointed.
Videos are fantastic for in-depth explanation and full feature story telling. But for faster interaction and engagement on your Facebook pages, nothing beats an image. Except images with dogs and cats.