Tag Archives: franchising

Podcasting as Content Marketing

8 Dec

 

Franchising World Cover

 
Here’s my recent article in Franchising World magazine exploring the Podcast as a form of Content Marketing. Included are the benefits of podcasting, some tips to get started, and a program guide for some of my favorite industry podcasts. 

Social Media Driving Local Store Traffic for Franchises

25 Apr

 

I am sharing this presentation of best practices in using social media, specifically Facebook, to drive local traffic to local retail stores, restaurants, and outlets. 

 

This is part of Engage121 and our clients’ ongoing work not only to grow clients’ communities and engage new customers, but also to generate new consumer leads. This is done via our successful formula of engaging organic posts and advertising placement!

 

Social Channels Driving Business for Franchisors

12 Jan

  IFA FranTech


I am excited to share a bit of a preview of one panel at this year’s IFA FranTech. This is the 4th annual event (formerly FranCamp) focusing on Marketing and Technology for Franchises. 

I am even more excited to be moderating a panel of Franchisors including Paul Segreto, CEO of Franchise Source Brands International, and Gina Svendsen, Director of Marketing of Scooter’s Coffee.

We will discuss the most successful social media channels that franchisors and franchisees are using to:

  • Market their brand to consumers
  • Drive traffic to franchisees
  • Engage with potential customers
  • Acquire leads in these channels

 

If you’re looking for a conference to hear self-described “experts” drone on and on about how cool they are, then this is not the session for you. 

No PowerPoints. No phony stories about how Harvard Business School was holding them back. No sales pitches.

This will be an open discussion with CEOs and CMOs chatting with you about what’s working for them in social media and what’s not.

See you in Denver!

 

 

Senator Marco Rubio to Address IFA

26 Aug

Marco Rubio

The International Franchise Association has just announced that Senator Marco Rubio of Florida will join an impressive lineup of keynote speakers at the IFA Public Affairs Conference in Washington, DC on September 17.

Mr. Rubio represents a new generation of political leader who will be moving our country forward and is also very hard to cast in a predefined label. Like Rand Paul and Ted Cruz, Mr. Rubio is a post-label politician; they’re pro-business and economically conservative, but they are by no means part of the old establishment when it comes to other issues.

I don’t know if Marco Rubio will be president someday (we can’t get that lucky) but it’s a sure thing that he will be a leader on many issues that affect American business, especially franchises and small business owners. From taxes to jobs to immigration reform to healthcare, Mr. Rubio will be a constant voice of reason and logic for decades to come.

If you’re a member of the IFA, you can register for the event now and sign up to meet with your member of Congress to discuss these important issues as well!

  

5 Things to Prepare for IFA 2013

31 Jan

2013IFAlogo

The International Franchise Association’s annual convention returns to Las Vegas in February 16 – 20. As you get ready for the show, here’s a list of gear you’ll want to remember.

What to bring:

1. Business cards. Yes, we still use those. No one really wants to tap phones to exchange contact information because that’s just weird.

2. Hand sanitizer. You really don’t want this flu bug that’s taking people out of work for a week at a time. It’s killing our economy faster than Obamacare, which is ironic.

Stop by the Engage121 booth in the exhibit hall. We’ll have plenty to share. In fact, let’s all bathe in the stuff.

3. A pen. Because, no, I don’t have an extra pen. You would probably just get flu germs on it.

4. Your power cords. A colleague of mine forgot his and headed off to find the Apple Store in Las Vegas during the 2011 IFA. We’re still waiting for him to return.

5. All of the cash you plan on using. Nothing good happens after going to an ATM in a Las Vegas casino.
  

A few things to do before the show:

1. Download the IFA Mobile App

2. RSVP to the IFA Tweetup on Saturday 2/16

3. Sign up for The IFA’s new social network, FranSocial

4. Like Engage121 on Facebook. The Engage121 team will be posting live updates all week during the show.

5. Get a flu shot! (see above)

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The Tasti D-Lite Way

27 Aug

I am really enjoying this great new book by James Amos and BJ Emerson about Social Media Marketing. The Tasti D-Lite Way is hot off the press and definitely worth a look by all marketers.

Tasti D-Lite
To say it’s a book about social media in the franchise industry only tells part of the story!

This book isn’t just a Franchise system. It’s a true American business success story about how to build a brand.

It’s not just about Social Media. It’s about creating a culture, a product, a team, and stories your customers want to share. As we often have discussed, social media is just the channel where those stories are shared. Do yourself a favor and steal as many ideas from Jim and BJ as you can!

  

FranCamp 2012 Registration Open Now

22 Mar


I’m please to helping my friend Deb Evans organize FranCamp – The Franchise Social Media Camp – once again this year. Last year’s turnout at the Nashville event was so well received that we’re expanding the agenda for our May 4 event in Atlanta. Please check out the
FranCamp registration page now and check out the description below from our FranCamp website.

FranCamp 

We realize that social media is a rapidly changing field and many marketing professionals, CEOs, franchise development staff and franchisees lack a clear roadmap for where to start with social media and how to weave together all the relating pieces that make up a successful social media and online content strategy.
 

What FranCamp is Not

If you work in the franchise industry, you know that franchise conferences are often full of vendors making pitches for services and products. Sometimes the information is helpful and it rarely goes into the real ‘recipe’ for using social media.

We want to change that.
 

What FranCamp is About

Everyone who works in franchising is affected by social media and the last thing any of us need is a speaker talking about ‘why you need to be using social media’ or big picture talk about ‘social media strategy.’ What franchise professionals hunger for is simple: real, actionable steps anyone can take that will make a HUGE difference in your marketing.

If you want to educate yourself on the best of current thinking and learn the real recipes that work from the most advanced franchisors, franchisees, consultants and experts in the field of social media, this is a one-day conference you can’t afford to miss.
 

You won’t get sales pitches. You’ll walk away with a very sophisticated level of understanding about ALL of the pieces of a successful social media strategy.

FranCamp follows the wildly successful PodCamp format – a low-cost, one day event fully loaded with a fast paced and aggressive agenda full of super-helpful content. What you will get is a good education in almost all of the relevant topics that marketers must understand to make good decisions. If you want to launch your own campaigns and make sure your marketing department is pointed in the right direction, this is for you. If you have a budget and need a better level of understanding about social media related issues so you can make good hiring and vendor decisions, this is especially for you.

 

Who Should Attend

Anyone who works in franchising: Franchisors – CEOs, COOs, VPs of Marketing and VPs of Franchise Development. Anyone who deals with franchise sales and lead generation, anyone who handles consumer side marketing should attend. If you work in the marketing department of a franchise system, this is for you. If you own a franchise and want to learn more about how you can boost your local marketing, this is for you.

 

Limited Registration

Registration is open and is limited to one hundred attendees. This is a high-power and intimate session. FranSocialCamp is designed to by inexpensive – total cost for flights, hotel and the $149 per person, making it one of the least expensive social media conferences in the country. Less costly doesn’t mean we skimp on content – you’ll have a hard time finding a better and more packed agenda than this one.

Breakfast and Lunch are included on Friday. Tuition comes with a very cool FranCamp T Shirt and copies of all presentations.

  
  
Sponsored by Engage121

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