Tag Archives: franchise social media

IFA Digital Marketing & Technology Summit Roundtables

13 Feb

IFA logo 2014

One of my favorite parts of each International Franchise Association Convention is participating in the Marketing and Technology Roundtables. Here’s the info for this year’s Summit:

Digital Marketing & Technology Summit
Sunday, February 23
9:00 am – 12:00 noon           

The feature presentation, Innovative Lead Generation for Your Entire Franchise System, includes speakers Christine Merritt, Head of Business Development, Google and Lana Khavinson, Group Product Marketing Manager, LinkedIn. Ken Colburn, President/CEO, Data Doctors Franchise Systems, Inc will moderate this discussion.

After the presentation, participants will have the opportunity to share ideas and strategies on a variety of technology-related topics at roundtables led by experts in the field.

Please join me for my Roundtable, Facebook Contests and Coupons. We will discuss promotional offerings on brand and franchisee Facebook pages for contests, coupons, and other tactics for driving customers into your franchisees’ locations. 

Facebook-Contests

2014 IFA Tweetup

19 Jan

tweetup

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Just announced – The IFA Tweetup to kickoff The 2014 International Franchise Association Convention.

Please stop by our 6th Annual IFA Tweetup on Friday. Join us for some informal chats and network with franchise industry leaders.

Date: Friday February 21
Time: 7:30 pm
Place: Spirits Lounge inside Hilton New Orleans Riverside  

Click here to RSVP!

IFA2014cover

Social Channels Driving Business for Franchisors

12 Jan

  IFA FranTech


I am excited to share a bit of a preview of one panel at this year’s IFA FranTech. This is the 4th annual event (formerly FranCamp) focusing on Marketing and Technology for Franchises. 

I am even more excited to be moderating a panel of Franchisors including Paul Segreto, CEO of Franchise Source Brands International, and Gina Svendsen, Director of Marketing of Scooter’s Coffee.

We will discuss the most successful social media channels that franchisors and franchisees are using to:

  • Market their brand to consumers
  • Drive traffic to franchisees
  • Engage with potential customers
  • Acquire leads in these channels

 

If you’re looking for a conference to hear self-described “experts” drone on and on about how cool they are, then this is not the session for you. 

No PowerPoints. No phony stories about how Harvard Business School was holding them back. No sales pitches.

This will be an open discussion with CEOs and CMOs chatting with you about what’s working for them in social media and what’s not.

See you in Denver!

 

 

FranCamp 2013 By The Numbers

18 Mar

FranCamp_logo_transparent (3)
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FranCamp the Social Media conference for The Franchising Industry – is happening May 14 and 15 at the Loews Atlanta Hotel. I am pleased to once again be part of the team organizing FranCamp, this time with the IFA!

If you haven’t yet registered for FranCamp, do so today as space is limited. And now, the numbers…

Number of days:  2

Speakers / sessions scheduled:  20

Education Credits you will toward your CFE accreditation:  300

Number of times in the next two months Paul Segreto and I will make a joke that begins: “This one time, at FranCamp…”:  7

Cost: $395

Contacts you will make while networking: up to you!

 

Register Now2

 

5 Things to Prepare for IFA 2013

31 Jan

2013IFAlogo

The International Franchise Association’s annual convention returns to Las Vegas in February 16 – 20. As you get ready for the show, here’s a list of gear you’ll want to remember.

What to bring:

1. Business cards. Yes, we still use those. No one really wants to tap phones to exchange contact information because that’s just weird.

2. Hand sanitizer. You really don’t want this flu bug that’s taking people out of work for a week at a time. It’s killing our economy faster than Obamacare, which is ironic.

Stop by the Engage121 booth in the exhibit hall. We’ll have plenty to share. In fact, let’s all bathe in the stuff.

3. A pen. Because, no, I don’t have an extra pen. You would probably just get flu germs on it.

4. Your power cords. A colleague of mine forgot his and headed off to find the Apple Store in Las Vegas during the 2011 IFA. We’re still waiting for him to return.

5. All of the cash you plan on using. Nothing good happens after going to an ATM in a Las Vegas casino.
  

A few things to do before the show:

1. Download the IFA Mobile App

2. RSVP to the IFA Tweetup on Saturday 2/16

3. Sign up for The IFA’s new social network, FranSocial

4. Like Engage121 on Facebook. The Engage121 team will be posting live updates all week during the show.

5. Get a flu shot! (see above)

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The Tasti D-Lite Way

27 Aug

I am really enjoying this great new book by James Amos and BJ Emerson about Social Media Marketing. The Tasti D-Lite Way is hot off the press and definitely worth a look by all marketers.

Tasti D-Lite
To say it’s a book about social media in the franchise industry only tells part of the story!

This book isn’t just a Franchise system. It’s a true American business success story about how to build a brand.

It’s not just about Social Media. It’s about creating a culture, a product, a team, and stories your customers want to share. As we often have discussed, social media is just the channel where those stories are shared. Do yourself a favor and steal as many ideas from Jim and BJ as you can!

  

FranCamp 2012: Mapping Your Customer’s Route to Your Store

19 Aug

As we’re winding down the summer and gearing up for a big retail season, I thought I would share my presentation from Franchise Social Media Camp (FranCamp) from back in May. The topic was leveraging social platforms for Franchise systems.

One slide (#6) that lead to some good discussions with attendees is the view of social platforms compared to your franchisees’ stores.  Think of it as a map. What platforms are you using as roads to get to other platforms? And, more importantly, what’s the route to get foot traffic in the stores? Are you sharing links on Twitter to draw consumers to an app on Facebook for coupons that drive store traffic? Are you using Google+ or Facebook start a discussion and then sharing video that lives on YouTube that has a great call to action? There are many more combinations than there are platforms! Remember, some channels may be a better or faster route for your customers than other routes.

<div style=”margin-bottom:5px”> <strong> <a href=”http://www.slideshare.net/JackMonson/francamp-2012&#8243; title=”FranCamp 2012″ target=”_blank”>FranCamp 2012</a> </strong> from <strong><a href=”http://www.slideshare.net/JackMonson&#8221; target=”_blank”>JackMonson</a></s

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