Tag Archives: franchise social media

Advice From Your Social Media Consigliere

9 Mar

When debating what is the greatest film of all time, the only question for me is “Part 1 or Part 2?”

 

Of course I refer to The Godfather. In both parts, the Consigliere had an important role in mapping out plans for the future and giving advice (some taken, some not) for the next move.

 

12.-Tom

 

I have written on this blog many times about my dislike of terms like Social Media Expert, Guru, Ninja, and Maven. But lately I like Consigliere: a trusted advisor to the Boss.

 

As your unofficial Consigliere, I can tell you this: In social media marketing right now there are too many Fredos and not enough Michaels.

 

FredoCorleone1. Don’t be a Fredo

Be bold, be strong, and be smart.  You may have a good heart but that will still  get you passed over. Most importantly, never take sides against the organization.

 

 

 

Sonny corleone_22. But don’t be a Sonny either

Saying what you think at the wrong time may result in tragedy for your boss and your hotheaded carelessness will lead to your own demise.

 

 

Michaelcoreleone3. Be a Michael, to a point

Be fearless and innovative, yet patient enough to act at the perfect time. But when you want to get out of a bad situation, don’t let them pull you back in!

 

 

 

 

15 For ’15: Franchise Pros to Follow on Social

4 Jan

2015 smartphone

If you’re involved in marketing, management, or sales for a franchise brand, I recommend connecting with these 15 industry professionals on any social channel and follow their updates.

These pros come from all areas including operations, sales, executive management, and more. They may work as franchisors or consultants or suppliers. However, they all have one thing in common: they share great ideas about franchising and other business topics every day on their social media channels.

Click their names to see their LinkedIn profiles. But be sure to dive deeper to see their blog, Tweets, Facebook page, YouTube channel, or listen to a podcast.

 

Jerry Darnell, CEO, Jerry Darnell & Associates

 

Deb Evans, President, Franchise Foundry

 

Stan Friedman, President, FRM Solutions

 

Matt Kelton, Chief Operating Officer, Showhomes

 

Susan King Glosby, VP of Operations, FIT4MOM

 

Brandi Kloostra, Vice President of Marketing, Service Brands International

 

Joel Libava, Franchise King

 

Brendan Major, Chief Strategist, Accelerated Digital Strategies

 

Tim Miller, VP Enterprise Sales, Yext

 

Lee Plave, Owner, Plave Koch

 

Paul Pickett, VP of Franchise Development, Wild Birds Unlimited

 

Paul Segreto, CEO, Franchise Foundry

 

Ryan Vaspra, SVP of Product and Operations, Sightly

 

Rachael Wachstein, Vice President, Content Marketing, Fishman PR

 

Clarissa Windham-Bradstock, CEO, Any Lab Test Now

 

 

IFA Digital Marketing & Technology Summit Roundtables

13 Feb

IFA logo 2014

One of my favorite parts of each International Franchise Association Convention is participating in the Marketing and Technology Roundtables. Here’s the info for this year’s Summit:

Digital Marketing & Technology Summit
Sunday, February 23
9:00 am – 12:00 noon           

The feature presentation, Innovative Lead Generation for Your Entire Franchise System, includes speakers Christine Merritt, Head of Business Development, Google and Lana Khavinson, Group Product Marketing Manager, LinkedIn. Ken Colburn, President/CEO, Data Doctors Franchise Systems, Inc will moderate this discussion.

After the presentation, participants will have the opportunity to share ideas and strategies on a variety of technology-related topics at roundtables led by experts in the field.

Please join me for my Roundtable, Facebook Contests and Coupons. We will discuss promotional offerings on brand and franchisee Facebook pages for contests, coupons, and other tactics for driving customers into your franchisees’ locations. 

Facebook-Contests

2014 IFA Tweetup

19 Jan

tweetup

.

Just announced – The IFA Tweetup to kickoff The 2014 International Franchise Association Convention.

Please stop by our 6th Annual IFA Tweetup on Friday. Join us for some informal chats and network with franchise industry leaders.

Date: Friday February 21
Time: 7:30 pm
Place: Spirits Lounge inside Hilton New Orleans Riverside  

Click here to RSVP!

IFA2014cover

Social Channels Driving Business for Franchisors

12 Jan

  IFA FranTech


I am excited to share a bit of a preview of one panel at this year’s IFA FranTech. This is the 4th annual event (formerly FranCamp) focusing on Marketing and Technology for Franchises. 

I am even more excited to be moderating a panel of Franchisors including Paul Segreto, CEO of Franchise Source Brands International, and Gina Svendsen, Director of Marketing of Scooter’s Coffee.

We will discuss the most successful social media channels that franchisors and franchisees are using to:

  • Market their brand to consumers
  • Drive traffic to franchisees
  • Engage with potential customers
  • Acquire leads in these channels

 

If you’re looking for a conference to hear self-described “experts” drone on and on about how cool they are, then this is not the session for you. 

No PowerPoints. No phony stories about how Harvard Business School was holding them back. No sales pitches.

This will be an open discussion with CEOs and CMOs chatting with you about what’s working for them in social media and what’s not.

See you in Denver!

 

 

FranCamp 2013 By The Numbers

18 Mar

FranCamp_logo_transparent (3)
 .

FranCamp the Social Media conference for The Franchising Industry – is happening May 14 and 15 at the Loews Atlanta Hotel. I am pleased to once again be part of the team organizing FranCamp, this time with the IFA!

If you haven’t yet registered for FranCamp, do so today as space is limited. And now, the numbers…

Number of days:  2

Speakers / sessions scheduled:  20

Education Credits you will toward your CFE accreditation:  300

Number of times in the next two months Paul Segreto and I will make a joke that begins: “This one time, at FranCamp…”:  7

Cost: $395

Contacts you will make while networking: up to you!

 

Register Now2

 

5 Things to Prepare for IFA 2013

31 Jan

2013IFAlogo

The International Franchise Association’s annual convention returns to Las Vegas in February 16 – 20. As you get ready for the show, here’s a list of gear you’ll want to remember.

What to bring:

1. Business cards. Yes, we still use those. No one really wants to tap phones to exchange contact information because that’s just weird.

2. Hand sanitizer. You really don’t want this flu bug that’s taking people out of work for a week at a time. It’s killing our economy faster than Obamacare, which is ironic.

Stop by the Engage121 booth in the exhibit hall. We’ll have plenty to share. In fact, let’s all bathe in the stuff.

3. A pen. Because, no, I don’t have an extra pen. You would probably just get flu germs on it.

4. Your power cords. A colleague of mine forgot his and headed off to find the Apple Store in Las Vegas during the 2011 IFA. We’re still waiting for him to return.

5. All of the cash you plan on using. Nothing good happens after going to an ATM in a Las Vegas casino.
  

A few things to do before the show:

1. Download the IFA Mobile App

2. RSVP to the IFA Tweetup on Saturday 2/16

3. Sign up for The IFA’s new social network, FranSocial

4. Like Engage121 on Facebook. The Engage121 team will be posting live updates all week during the show.

5. Get a flu shot! (see above)

..

.. 

Follow

Get every new post delivered to your Inbox.

Join 55 other followers

%d bloggers like this: