Tag Archives: franchise marketing

Franchisors: Don’t Do Facebook Promoted Posts from Your Brand Page.

22 Mar

 

Facebook Dollar 11

 

You need Facebook ads and promoted posts not from your brand’s Facebook page, but from all of your franchisees’ Facebook pages.

By pushing out ads from your franchisees’ local pages, you’re ensuring that 100% of this investment is going toward potential customers near your local units. If you only boost posts from a brand page, you will be spending many dollars on advertising to people who are 500 miles from your nearest franchisee, even when using demographic targeting on your brand page.

And those people who are far away miles from your nearest franchisee? Target those folks with your Franchise Development story in promoted posts from your brand page or special Fran Dev pages!

 

IFA Tweetup 2015

11 Jan

tweetup 2

 

 

Just announced – The IFA Tweetup to kick off The 2015 International Franchise Association Convention.

Please stop by the 7th Annual IFA Tweetup on Saturday. Join us for some informal chats and network with franchise industry leaders.

Date: Saturday February 14

Time: 7:00 PM

Place: The West Wing lounge inside The MGM Grand Las Vegas

Click here to RSVP

IFA Convention 2015 2

 

15 For ’15: Franchise Pros to Follow on Social

4 Jan

2015 smartphone

If you’re involved in marketing, management, or sales for a franchise brand, I recommend connecting with these 15 industry professionals on any social channel and follow their updates.

These pros come from all areas including operations, sales, executive management, and more. They may work as franchisors or consultants or suppliers. However, they all have one thing in common: they share great ideas about franchising and other business topics every day on their social media channels.

Click their names to see their LinkedIn profiles. But be sure to dive deeper to see their blog, Tweets, Facebook page, YouTube channel, or listen to a podcast.

 

Jerry Darnell, CEO, Jerry Darnell & Associates

 

Deb Evans, President, Franchise Foundry

 

Stan Friedman, President, FRM Solutions

 

Matt Kelton, Chief Operating Officer, Showhomes

 

Susan King Glosby, VP of Operations, FIT4MOM

 

Brandi Kloostra, Vice President of Marketing, Service Brands International

 

Joel Libava, Franchise King

 

Brendan Major, Chief Strategist, Accelerated Digital Strategies

 

Tim Miller, VP Enterprise Sales, Yext

 

Lee Plave, Owner, Plave Koch

 

Paul Pickett, VP of Franchise Development, Wild Birds Unlimited

 

Paul Segreto, CEO, Franchise Foundry

 

Ryan Vaspra, SVP of Product and Operations, Sightly

 

Rachael Wachstein, Vice President, Content Marketing, Fishman PR

 

Clarissa Windham-Bradstock, CEO, Any Lab Test Now

 

 

Social Media Driving Local Store Traffic for Franchises

25 Apr

 

I am sharing this presentation of best practices in using social media, specifically Facebook, to drive local traffic to local retail stores, restaurants, and outlets. 

 

This is part of Engage121 and our clients’ ongoing work not only to grow clients’ communities and engage new customers, but also to generate new consumer leads. This is done via our successful formula of engaging organic posts and advertising placement!

 

FranTech Preview: High Tech Lead Generation

26 Mar

 FranTech1

 

One of the FranTech panels to which I’m most looking forward is called The New Era of Lead Generation and will be led by my Social Geek Radio Co-Host Deb Evans.

The speakers on the panel include:

Jason Paulo, President & CEO, Monkey Bizness

Chad Stewart, Director of Marketing and Network Vision, AlphaGraphics, Inc

Susan King Glosby, CFE, VP of Operations, Fit4Mom

Moderator: Deb Evans, CFE, President, Franchise Foundry

 .
The panel will review new tools and technology franchisors are using to:

  • Get the attention of prospects and franchisees
  • Building relationships
  • Increasing visibility
  • Collaborate & Conference

 And – Tonight – Wednesday March 26 – 8pm ET / 7pm CT – join me live on Social Geek Radio as I ask Deb and special guest Susan King Glosby more about the tech they’re using to reach franchisees and get a taste of what to expect at FranTech!

 

Listen Live to Social Geek Radio

Or

Download from iTunes right after the show!

 

 

 

 

 

IFA Digital Marketing & Technology Summit Roundtables

13 Feb

IFA logo 2014

One of my favorite parts of each International Franchise Association Convention is participating in the Marketing and Technology Roundtables. Here’s the info for this year’s Summit:

Digital Marketing & Technology Summit
Sunday, February 23
9:00 am – 12:00 noon           

The feature presentation, Innovative Lead Generation for Your Entire Franchise System, includes speakers Christine Merritt, Head of Business Development, Google and Lana Khavinson, Group Product Marketing Manager, LinkedIn. Ken Colburn, President/CEO, Data Doctors Franchise Systems, Inc will moderate this discussion.

After the presentation, participants will have the opportunity to share ideas and strategies on a variety of technology-related topics at roundtables led by experts in the field.

Please join me for my Roundtable, Facebook Contests and Coupons. We will discuss promotional offerings on brand and franchisee Facebook pages for contests, coupons, and other tactics for driving customers into your franchisees’ locations. 

Facebook-Contests

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