Tag Archives: franchise marketing

Social Media Driving Local Store Traffic for Franchises

25 Apr

 

I am sharing this presentation of best practices in using social media, specifically Facebook, to drive local traffic to local retail stores, restaurants, and outlets. 

 

This is part of Engage121 and our clients’ ongoing work not only to grow clients’ communities and engage new customers, but also to generate new consumer leads. This is done via our successful formula of engaging organic posts and advertising placement!

 

FranTech Preview: High Tech Lead Generation

26 Mar

 FranTech1

 

One of the FranTech panels to which I’m most looking forward is called The New Era of Lead Generation and will be led by my Social Geek Radio Co-Host Deb Evans.

The speakers on the panel include:

Jason Paulo, President & CEO, Monkey Bizness

Chad Stewart, Director of Marketing and Network Vision, AlphaGraphics, Inc

Susan King Glosby, CFE, VP of Operations, Fit4Mom

Moderator: Deb Evans, CFE, President, Franchise Foundry

 .
The panel will review new tools and technology franchisors are using to:

  • Get the attention of prospects and franchisees
  • Building relationships
  • Increasing visibility
  • Collaborate & Conference

 And – Tonight – Wednesday March 26 – 8pm ET / 7pm CT – join me live on Social Geek Radio as I ask Deb and special guest Susan King Glosby more about the tech they’re using to reach franchisees and get a taste of what to expect at FranTech!

 

Listen Live to Social Geek Radio

Or

Download from iTunes right after the show!

 

 

 

 

 

IFA Digital Marketing & Technology Summit Roundtables

13 Feb

IFA logo 2014

One of my favorite parts of each International Franchise Association Convention is participating in the Marketing and Technology Roundtables. Here’s the info for this year’s Summit:

Digital Marketing & Technology Summit
Sunday, February 23
9:00 am – 12:00 noon           

The feature presentation, Innovative Lead Generation for Your Entire Franchise System, includes speakers Christine Merritt, Head of Business Development, Google and Lana Khavinson, Group Product Marketing Manager, LinkedIn. Ken Colburn, President/CEO, Data Doctors Franchise Systems, Inc will moderate this discussion.

After the presentation, participants will have the opportunity to share ideas and strategies on a variety of technology-related topics at roundtables led by experts in the field.

Please join me for my Roundtable, Facebook Contests and Coupons. We will discuss promotional offerings on brand and franchisee Facebook pages for contests, coupons, and other tactics for driving customers into your franchisees’ locations. 

Facebook-Contests

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