Tag Archives: facebook

Set up Your Future Facebook Pages Now!

16 Jun

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Is part of your business plan for 2016 to expand into Canada? Is your Franchise Development team focused on Texas? Are there big empty spots on your map with no pins in it?

Create Facebook pages now for those future locations, markets, or franchisees.

  • Share the same great content you’re putting on your brand’s corporate page as well as any of your current locations’  or franchisees’ pages. No need to worry about localized special content yet.  
  • Generate some local interest in the brand … and who knows, maybe some local franchise sales leads!
  • You own the page from day one. When a store opens in that market, you can update the name, address, and details.
  • You’re adding value to the sale. Part of what the new franchisee is buying is a pre-made Facebook page with great content already living there and a built in fan base!

Social Geek Tip of the Week: Don’t Inadvertently Advertise Your Competitor

24 Apr

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Be careful of inadvertently advertising a competitor.

If you share curated content like news articles and blogs, be sure to read them thoroughly before posting to your company’s Facebook page or Twitter account to make sure you’re not giving a paid plug to a competitor.

I have been very close to sharing a post from a site but did a quick double-check to find that a competitor gets a big (and often paid) credit in the last paragraph.

 

Franchisors: Don’t Do Facebook Promoted Posts from Your Brand Page.

22 Mar

 

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You need Facebook ads and promoted posts not from your brand’s Facebook page, but from all of your franchisees’ Facebook pages.

By pushing out ads from your franchisees’ local pages, you’re ensuring that 100% of this investment is going toward potential customers near your local units. If you only boost posts from a brand page, you will be spending many dollars on advertising to people who are 500 miles from your nearest franchisee, even when using demographic targeting on your brand page.

And those people who are far away miles from your nearest franchisee? Target those folks with your Franchise Development story in promoted posts from your brand page or special Fran Dev pages!

 

Social Geek Tip for Next Week: Change Your Facebook Cover Photo

13 Mar

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Tip for next week: start changing your Facebook cover photo once per month. And, don’t just switch out the cover photo on your main brand page, but also change it on all child pages, franchisees’ pages, and any other business units’ pages too. 

Even if once per month seems too often, at least update it next week. My guess is that it’s been up there a while! A simple change will register as a post with an image in your fans’ newsfeed. With organic reach approaching zero, that may not be a big idea but it can’t hurt.

Not having the time to change multiple pages’ photos is not a very good excuse to skip this. If you have multiple pages for the same brand with different locations or franchisees, use the same photo.  And, if you want to know about using a management app to change cover photos simultaneously, send me a note. 

Social Geek Tip for Next Week: Download Facebook Ads App

6 Mar

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Be sure to download the new Facebook Ads Manager App.

It’s a simple and easy app for managing your Facebook page’s ads. I have been using it for two weeks now and have found that it’s much faster to jump in and make changes to any ads than going through Facebook.com. 

Social Geek Tip for Next Week: Post Photos, Not Just Links

13 Feb

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Share Photos, Not Links on Your Facebook Page

When you post a link on Facebook and your fans share that post on their profiles or pages, it will state, “Jane Smith shared a link”.  

But when you post a photo and your fans share that post on their profiles or pages, it will state, “Jane Smith shared (YOUR BRAND NAME)’s photo.”

This is extremely valuable real estate! In the age where organic reach is falling fast, your best bet to reach new consumers (without paying for ads) is to have your current fans share your content and have their friends see your name on the content. If you’re posting links, they won’t see your brand name. If you’re posting photos, they will see it!

But what if the whole point of the post is to drive traffic to your website, blog, or article on the “other end” of that link? Simple – create the post as a photo first, then paste your link as part of the body of the text above the photo. This now clickable link will be just as accessible. 

Bonus – by posting as a photo not a link, you can choose an image and size instead of leaving it up to the thumbnail choices! 

 

 Example:

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In the above example, a link to a great Social Media Today article was shared by Manalto. But Manalto posted it as a photo with a link. When another Facebook page, FranTech, shared Manalto’s post, Manalto’s name was shown. If it was only a link, Manalto would not be visible on FranTech’s post. 

 

Social Geek Tip for Next Week: Keep Your Videos Short

30 Jan

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Keep your brand’s YouTube or Facebook videos short. 5 minutes is plenty. 3 minutes is better. 1 minute is better yet!

Most people don’t have the bandwidth – literal or figurative – to watch more than 5 minutes. The majority of potential viewers would watch on their phones and may not have fast wi-fi. Long or slow video is the easiest way to get your video skipped!

 

 

Social Geek Tip for Next Week: MLK Day Observance

16 Jan

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Be mindful that Monday is Martin Luther King Jr Day in the US. Your fans and customers will see lots of great MLK-related posts in their feed throughout the day. Don’t be the brand that shouts about a sale or 10% off or some loud sales pitch in the midst of this stream of content. Share an inspirational quote or image or something else that your fans will appreciate. 

On the other end of the content spectrum, the State of The Union Address is Tuesday night. This means your fans will see more argumentative political posts than usual on Wednesday and your posts may get buried deeper than usual. If you have timely content or messages you need to get out, Wednesday would be a good day to boost a Facebook post. Some positive messages might play well here too to rise above the political debate.

 

 

Social Geek Tip For Next Week: Don’t Slack During the Holidays!

20 Nov

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You may think, “It’s the holidays and everyone is busy. Everyone is distracted and not paying attention. Anything we post will be ignored…”

But consumers and your customers will be online more than ever! They will be shopping, keeping up with friends & family, and checking Facebook constantly.  

 

5 Reasons to Jump on Facebook Ads NOW

15 Apr

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Some marketers are hesitant about the need to spend marketing budget on Facebook advertising and why / how / where they should find those dollars. A sensible Three Step Process for succeeding in the new Facebook landscape includes creating content most likely to be shared by consumers, putting ad dollars behind it to boost it, and enabling your community to make you part of their community.

Here are 5 reasons why this small investment will pay off.

1. Impressions rule. We talk a lot about interactivity and engagement. But don’t underestimate the plain ol’ audience impressions you’re gaining with Facebook ads. We may not know how great the positive effect of social media impressions are on your brand for years.

Look at TV advertising: buying habits in 2014 are influenced by TV ads from many years ago. If you want to influence the brand of beer I buy today, you should go back in time to 1989 and make better beer ads. That Spuds MacKenzie…he was rad.

  

2. The cost per impression for Facebook ads is almost nothing compared to that of television or newspapers. And your Facebook ad may actually interact with a consumer as opposed to getting skipped on DVR or never read.

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Media Sales guru Herb Tarlek says,
“Newspapers: Kids today don’t read.
And Television: Stinkerino.
Facebook: where your ad dollars buy more!” 

 

3. Even better news is that your competitors may now be on their way off of consumers’ radar. Let your competitors complain about the lack of organic reach and wish for the glory days of 2012. Meanwhile, you can spend a few bucks, target ads to your demo, and be where your competitors’ customers live in 2014.

 

4. He with the best creative wins. Facebook may be like the Super Bowl in that all of the best content will be paid advertising.

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5. You’re proving your product’s value.

Brands behave now on Facebook like record labels or recording artists have always been with radio – looking for free airtime or spins of their content on media that someone else owns and controls.

There’s a lot of competition and limited amount of space and time for your fans. If you want to guarantee exposure, you will need to pay. If you’re not willing to do an inexpensive add buy, then how confident are you about your business?

henry ford

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