Using MatchPoint searches to uncover influencers who are writing stories similar to yours is just part of the power of the MatchPoint application.
Many MatchPoint users are finding time efficiencies and increased pitching success by using the ENGAGE button attached to each journalist, writer, or influencer.
The engage button will open an email pitch note from you to the selected writer. You may also include any previously saved campaign elements embedded into the body of this html email. These elements can include:
- Links to videos
- A Press Release
- Attributable Quotes
- Bulleted News Facts
Journalists have raved about receiving these embedded elements as opposed to attachments which often get filtered, ignored, or deleted.
When sending your pitch note through MatchPoint instead of via traditional email, you can also track who has opened your pitch!