Tag Archives: deb evans

Happy Thanksgiving! Oh My God, They’re Turkeys!

23 Nov

Les WKRP 2


Theatre of the Mind

In 1978, television give a big Hat Tip to radio’s “theatre of the mind.” On WKRP in Cincinnati, you “saw” the whole horrific turkey drop, but you never actually saw a single turkey! 

Arthur Carlson WKRP

Art Carlson: “As God as my witness, I thought turkeys could fly.”


The art and science of radio allows for intriguing storytelling due to the need to describe in detail the events and subjects.


I recently listened to a fascinating interview with President Ronald Reagan from the mid-1980s discussing his early stint broadcasting University of Iowa football games on WHO-AM Des Moines. When asked if he would have moved into TV sports broadcasting if he hadn’t gotten into film and eventually politics, he surprisingly said no. He felt that his strength was verbally telling the story and painting a picture of the action. Radio needed that, but Television didn’t.

Podcast Storytelling

In 2015, all marketers talk about storytelling, but most have bypassed content marketing in audio form. Podcasting may be the simplest and most cost effective way to reach a targeted (and potentially large) group of customers. You share industry news, discuss relevant topics to your customers, and tell your brand’s story. And you don’t need studios in Cincinnati, Des Moines, or anywhere else to get the word out.

Mass versus Niche

One of the issues with terrestrial radio that lead to today’s listenership challenges was the race to appeal to too broad of an audience. The strategy of least offensive programming where stations and groups played content that neither turned off nor inspired listeners created a universal blandness up and down the dial.  

With podcasts, no niche is too small and no subject is too inside. Podcasters aren’t aiming for mass audiences; they’re connecting with smaller, specific audiences.  

For more on content marketing and social media, please join me on the Social Geek Radio podcast, produced by Manalto Social Media Management and Deb Evans Consulting. The show airs Wednesday evenings, and is free via download here or on iTunes




Guy Kawasaki Interview on Social Geek Radio

22 Jul

guy kawasaki canva


I am looking forward to our interview of Guy Kawasaki on this week’s Social Geek Radio Show and Podcast!

Guy and his colleague Peg Fitzpatrick will join Deb Evans and I to discuss their new venture Canva and how franchise systems can use it to create custom images for their entire system’s local marketing. 

Join us here Wednesday night, July 23 at 8pm ET / 7pm CT or download from iTunes right after the show!

FranTech Preview: High Tech Lead Generation

26 Mar



One of the FranTech panels to which I’m most looking forward is called The New Era of Lead Generation and will be led by my Social Geek Radio Co-Host Deb Evans.

The speakers on the panel include:

Jason Paulo, President & CEO, Monkey Bizness

Chad Stewart, Director of Marketing and Network Vision, AlphaGraphics, Inc

Susan King Glosby, CFE, VP of Operations, Fit4Mom

Moderator: Deb Evans, CFE, President, Franchise Foundry

The panel will review new tools and technology franchisors are using to:

  • Get the attention of prospects and franchisees
  • Building relationships
  • Increasing visibility
  • Collaborate & Conference

 And – Tonight – Wednesday March 26 – 8pm ET / 7pm CT – join me live on Social Geek Radio as I ask Deb and special guest Susan King Glosby more about the tech they’re using to reach franchisees and get a taste of what to expect at FranTech!


Listen Live to Social Geek Radio


Download from iTunes right after the show!






Automated Marketing and FranTech! Social Geek Radio

15 Mar



Click here for last week’s episode:

Automated Marketing, FranTech 03/12 by Social Geek Radio | Technology Podcasts.

FranCamp 2012 Registration Open Now

22 Mar

I’m please to helping my friend Deb Evans organize FranCamp – The Franchise Social Media Camp – once again this year. Last year’s turnout at the Nashville event was so well received that we’re expanding the agenda for our May 4 event in Atlanta. Please check out the
FranCamp registration page now and check out the description below from our FranCamp website.


We realize that social media is a rapidly changing field and many marketing professionals, CEOs, franchise development staff and franchisees lack a clear roadmap for where to start with social media and how to weave together all the relating pieces that make up a successful social media and online content strategy.

What FranCamp is Not

If you work in the franchise industry, you know that franchise conferences are often full of vendors making pitches for services and products. Sometimes the information is helpful and it rarely goes into the real ‘recipe’ for using social media.

We want to change that.

What FranCamp is About

Everyone who works in franchising is affected by social media and the last thing any of us need is a speaker talking about ‘why you need to be using social media’ or big picture talk about ‘social media strategy.’ What franchise professionals hunger for is simple: real, actionable steps anyone can take that will make a HUGE difference in your marketing.

If you want to educate yourself on the best of current thinking and learn the real recipes that work from the most advanced franchisors, franchisees, consultants and experts in the field of social media, this is a one-day conference you can’t afford to miss.

You won’t get sales pitches. You’ll walk away with a very sophisticated level of understanding about ALL of the pieces of a successful social media strategy.

FranCamp follows the wildly successful PodCamp format – a low-cost, one day event fully loaded with a fast paced and aggressive agenda full of super-helpful content. What you will get is a good education in almost all of the relevant topics that marketers must understand to make good decisions. If you want to launch your own campaigns and make sure your marketing department is pointed in the right direction, this is for you. If you have a budget and need a better level of understanding about social media related issues so you can make good hiring and vendor decisions, this is especially for you.


Who Should Attend

Anyone who works in franchising: Franchisors – CEOs, COOs, VPs of Marketing and VPs of Franchise Development. Anyone who deals with franchise sales and lead generation, anyone who handles consumer side marketing should attend. If you work in the marketing department of a franchise system, this is for you. If you own a franchise and want to learn more about how you can boost your local marketing, this is for you.


Limited Registration

Registration is open and is limited to one hundred attendees. This is a high-power and intimate session. FranSocialCamp is designed to by inexpensive – total cost for flights, hotel and the $149 per person, making it one of the least expensive social media conferences in the country. Less costly doesn’t mean we skimp on content – you’ll have a hard time finding a better and more packed agenda than this one.

Breakfast and Lunch are included on Friday. Tuition comes with a very cool FranCamp T Shirt and copies of all presentations.

Sponsored by Engage121

IFA 2012 Tweetup

3 Jan

The International Franchise Association‘s annual conference is just a few weeks away and the social media discussion is already top of mind for many attendees. With keynotes from top social media influencer Guy Kawasaki and leading broadcast media host Bill O’Reilly, communications and particularly social engagement will bet the biggest topic of the conference this year.

I’m glad to once again be organizing the unofficial Tweetup with my friend Deb Evans to kickoff the first night with some informal networking and discussion of social media with franchise pros. Our 3rd Annual IFA Tweetup will take place in the lobby bar of the Orlando World Center Marriott on Saturday just after the Taste of Franchising. RSVP today below and please share with your colleagues using the hashtag #ifatwtup!


Tweetvite IFA2012

Where Is The Next FranCamp?

24 Oct


Franchisors, franchisees, agencies, and suppliers all had them same initial feedback as soon as Franchise Social Media Camp FranCamp – wrapped on Saturday:

When is the next FranCamp? And, where?!?

The FranCamp organizing team got together immediately to discuss, but we want to hear from the Franchising Community as to what areas of the country make the most sense for busy marketers and development pros. Please take a minute to tell us your choice for FranCamp cities.

Click Image to Take Poll and See Results


The desire of so many attendees to continue this discussion may have been based on the tight focus of all speakers and presenters. The discussions were neither too introductory nor too technical.  All presentations and roundtable discussions were geared to giving everyone usable social media tactics to put in place immediately.

This was a refreshing change from the IFA’s recent attempts at having social media panels and presentations at the annual convention, which were very elementary for many franchise marketers.

All of the presentations from FranCamp Nashville were streamed live on USTREAM and available to you for viewing now. These include:

Deb Evans, Computer Explorers – Engaging Your Company

BJ Emerson, Tasti D-Lite – Social Loyalty Programs

Thomas Scott, Brand Journalists – Business Blogs

Nate Griffin, Man of Action and Aimee Romero, Love and Science – Organic SEO

Joe Mathews, Franchise Performance Group – Social Franchise Development

Jack Monson, Engage121 – Twitter Tactics

Paul Segreto, franchisEssentials – LinkedIn Strategies

Jennifer MacDonald, WIN Home Inspection – Online Videos & YouTube

AK Stout, Saying It Social – Facebook Strategies

Ashley Betzendahl, Goddard Systems and Robin Scott, Computer Explorers – Franchisor and Franchisee Q&A

One final note – several attendees have asked to see the Engage121 case studies I mentioned. Please see links here for case studies of
franchise system Edible Arrangements and iconic brand Amtrak.

Thanks to everyone for their time and attention. See you in whatever city you want to bring FranCamp to next!

Google+ for Brands

19 Oct

Last week at Social Media Breakfast Chicago, I was pleased to lead a lively discussion with several smart marketers and community managers on Google+. Everyone is in the planning stages and waiting to see exactly what Google has in store for brands hopefully still this year!

It feels like Google+ is moving forward ever so methodically. There is now an API available though it’s limited to public data at the moment. In fact, this week I connected my Google+ profile to my Engage121 account.

The group relayed stories how their brands and clients are anxiously waiting for the business pages to be rolled out. Here is a list of things you can do now to prepare.

1. Get in and use it as a personal profile now to get the feel.

2. Get your colleagues and valued connections from other platforms to join now and learn together. Share some posts with each other or start a Hangout (my favorite function!).

3. Start setting up circles of your brand’s communities. Think of segmenting them just like you would segment targeted mailing lists. We are assuming that one could share circles built in one’s personal profile over to the brand, so much of your targeting prep work can be done here and now.

4. Start collecting Google+ profiles now of your customers, industry experts, and other important influencers – just like Twitter handles in 2009 or phone numbers in 1940.

5. Get your photo to show up in Google searches. This is a great little tip I found from the always-informative marketing blog by Jim Connolly.

6. Watch what the beta test brands are doing. Check out Ford.

7. Connect with me on Google+ and we’ll all figure it out together!

This Saturday at FranCamp in Nashville, I will be leading a roundtable lunch discussion on Google+ for Franchise Systems with my friend Deb Evans. If you’re in the area and interested n social marketing or franchising – or just want a good reason to go spend a day in Music City – please join us! Agenda and registration details below:

Social Media in Real-Time at The IFA

10 Feb


Here are lots of links to sites, apps, and content surrounding the 2011 International Franchise Association Convention


Thanks to Paul Segreto for hosting me today on Franchise Today. We discussed how to experience the conference in real-time via social media channels. Listen to that conversation on demand here.

Also, check out Social Geek Radio’s discussion on Social Media at IFA here with Deb Evans, AK Stout, and Greg Pitkoff.


Twitter Searchable Hashtag for IFA conversations: #IFA

RSVP to Tweetup, Sunday 2/13 at 8:30pm:

IFA Blog:

IFA Convention
Downloadable Application  



Do you have others? Let me know and I’ll post them here!


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