2014 IFA Tweetup

19 Jan

tweetup

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Just announced – The IFA Tweetup to kickoff The 2014 International Franchise Association Convention.

Please stop by our 6th Annual IFA Tweetup on Friday. Join us for some informal chats and network with franchise industry leaders.

Date: Friday February 21
Time: 7:30 pm
Place: Spirits Lounge inside Hilton New Orleans Riverside  

Click here to RSVP!

IFA2014cover

Social Channels Driving Business for Franchisors

12 Jan

  IFA FranTech


I am excited to share a bit of a preview of one panel at this year’s IFA FranTech. This is the 4th annual event (formerly FranCamp) focusing on Marketing and Technology for Franchises. 

I am even more excited to be moderating a panel of Franchisors including Paul Segreto, CEO of Franchise Source Brands International, and Gina Svendsen, Director of Marketing of Scooter’s Coffee.

We will discuss the most successful social media channels that franchisors and franchisees are using to:

  • Market their brand to consumers
  • Drive traffic to franchisees
  • Engage with potential customers
  • Acquire leads in these channels

 

If you’re looking for a conference to hear self-described “experts” drone on and on about how cool they are, then this is not the session for you. 

No PowerPoints. No phony stories about how Harvard Business School was holding them back. No sales pitches.

This will be an open discussion with CEOs and CMOs chatting with you about what’s working for them in social media and what’s not.

See you in Denver!

 

 

Coffee Generation X

11 Jan

I give full credit to the National Coffee Association for my coffee addiction, and maybe for yours too.  Back in 1983-1984, this spot played on MTV constantly. I must have seen it 1000 times.   

Because you know, “coffee calms you down and picks you.” And who didn’t want to be a Mover and Shaker like icons of Generation X such David Bowie, Ken Anderson, and (what?) Kurt Vonnegut…

I don’t know about Movers but they definitely made Shakers out of us.

   

Anderson Coffee

Modern Rock Holiday: Planes, Trains and Automobiles Theme

25 Nov

planes 1   

Sometimes in business travel, you’re Steve Martin (Neal): sophisticated, reserved, well-dressed. But every messy incident on the road with other people is uncomfortable.

Sometimes in business travel, you’re John Candy (Del): not the sharpest or coolest guy. But your customers like you. And your wife likes you. What you see is what you get.  

Sometimes getting home is all that matters. Cue the theme to Planes, Trains and Automobiles!

I am not a big fan of electronic music. But I love the song Red River Rock by The Silicon Teens. I am posting about it here due to its connection to holiday music and Thanksgiving even thought the tune itself has nothing to do with either. But this electronic version of the old folk tune “Red River Valley” is my favorite Thanksgiving song due to its prominence in the now-classic movie, Planes, Trains and Automobiles. Enjoy below and Happy Thanksgiving!

 

Stop Following Social Media Influencers

18 Nov

facebooklogoupsidedown2


What does being a social media influencer mean?

They’re influencing people via Facebook? Or they’re influencing people about Facebook?

One issue with seeing social media as an industry (which I don’t) is this idea that you should have already heard of everything and everyone who is “an expert”. I constantly hear this from marketing colleagues and people who will soon no longer work with me:

“Do you follow Joe X?” (Joe’s name is blocked here to protect the ignorantly blissful.) And I always reply, “Who?”

This is usually followed by, “Whadya mean ya don’t know who Joe X is!?! How can you not follow Joe X?”

No, I don’t follow Joe X, and neither should you.  

No offense is meant to Joe X. Joe X is probably a good writer. I see Joe X’s blog occasionally in search results and I’m usually impressed by Joe X’s writing skills and ideas.  I couldn’t write as well as Joe X in a million years. I will be likely to read future posts should the subject appeal to me, or more likely, the keywords match what I am searching.  But following? Nope. It’s pointless.  

Who should you follow? Two Tactics:

 1. Follow influential people in your industry. If you’re in retail, franchising, food services, healthcare, automotive, or any industry,  there are many smart professionals with whom you should engage. Don’t worry about what they’re saying about Facebook or Twitter…pay attention to what they’re saying about retail, franchising, healthcare, etc.

2. Don’t follow any specific people; search and follow ideas!

“Be less curious about people and more curious about ideas.”
-Marie Curie

16 Oct

RonaldiOS6

 

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