Social Geek Tip for Next Week: Keep Your Videos Short

30 Jan

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Keep your brand’s YouTube or Facebook videos short. 5 minutes is plenty. 3 minutes is better. 1 minute is better yet!

Most people don’t have the bandwidth – literal or figurative – to watch more than 5 minutes. The majority of potential viewers would watch on their phones and may not have fast wi-fi. Long or slow video is the easiest way to get your video skipped!

 

 

Social Geek Tip for Next Week: MLK Day Observance

16 Jan

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Be mindful that Monday is Martin Luther King Jr Day in the US. Your fans and customers will see lots of great MLK-related posts in their feed throughout the day. Don’t be the brand that shouts about a sale or 10% off or some loud sales pitch in the midst of this stream of content. Share an inspirational quote or image or something else that your fans will appreciate. 

On the other end of the content spectrum, the State of The Union Address is Tuesday night. This means your fans will see more argumentative political posts than usual on Wednesday and your posts may get buried deeper than usual. If you have timely content or messages you need to get out, Wednesday would be a good day to boost a Facebook post. Some positive messages might play well here too to rise above the political debate.

 

 

IFA Tweetup 2015

11 Jan

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Just announced – The IFA Tweetup to kick off The 2015 International Franchise Association Convention.

Please stop by the 7th Annual IFA Tweetup on Saturday. Join us for some informal chats and network with franchise industry leaders.

Date: Saturday February 14

Time: 7:00 PM

Place: The West Wing lounge inside The MGM Grand Las Vegas

Click here to RSVP

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Social Geek Tip for Next Week: Share 2 Pieces of Curated Content Per Day

8 Jan

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If you want to quickly build your brand’s fanbase, there’s no easier way than to share some relevant, interesting content from a news source, blog, or other page. Starting next week, commit to sharing at least 2 posts per day on Facebook, Twitter, LinkedIn, and any of your other social assets.

3 would be better…4 would be even better!

In The Art of Social Media, Guy Kawasaki and Peg Fitzpatrick recommend 4 posts per day on Facebook and a whooping 25 per day (!) on Twitter just to rise above the noise. But, if you still think you’re too busy right now, at least get the ball rolling with a commitment of 2 shares per day of cured content. And then when you see good results, keep going! 

 

 

 

15 For ’15: Franchise Pros to Follow on Social

4 Jan

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If you’re involved in marketing, management, or sales for a franchise brand, I recommend connecting with these 15 industry professionals on any social channel and follow their updates.

These pros come from all areas including operations, sales, executive management, and more. They may work as franchisors or consultants or suppliers. However, they all have one thing in common: they share great ideas about franchising and other business topics every day on their social media channels.

Click their names to see their LinkedIn profiles. But be sure to dive deeper to see their blog, Tweets, Facebook page, YouTube channel, or listen to a podcast.

 

Jerry Darnell, CEO, Jerry Darnell & Associates

 

Deb Evans, President, Franchise Foundry

 

Stan Friedman, President, FRM Solutions

 

Matt Kelton, Chief Operating Officer, Showhomes

 

Susan King Glosby, VP of Operations, FIT4MOM

 

Brandi Kloostra, Vice President of Marketing, Service Brands International

 

Joel Libava, Franchise King

 

Brendan Major, Chief Strategist, Accelerated Digital Strategies

 

Tim Miller, VP Enterprise Sales, Yext

 

Lee Plave, Owner, Plave Koch

 

Paul Pickett, VP of Franchise Development, Wild Birds Unlimited

 

Paul Segreto, CEO, Franchise Foundry

 

Ryan Vaspra, SVP of Product and Operations, Sightly

 

Rachael Wachstein, Vice President, Content Marketing, Fishman PR

 

Clarissa Windham-Bradstock, CEO, Any Lab Test Now

 

 

Social Geek Radio Top Episodes in 2014

3 Jan

My good friend and Social Geek Radio Co-host Deb Evans shared the top episodes of that podcast via SlideShare. Take a look!

 

The Top 6 Numbers to Use for “Top ___ ” Lists

29 Dec

Originally posted on Social Media Workbench:

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Everyday, bloggers and other content creators use the device of “The Top (insert a number) Things You (insert topic, advice, or other).” This is an easy way to attract readers who don’t really want to dive deep into a subject but want a quick read.

As we near the end of the year, I’m sure the lists of the best this or that from this year will be flying soon. So, as you develop your lists, think about what that number is that you want to us to stand out. Top 100? Too much. Top 40? Too old-school radio. Less than ten? Now you’re talking!  Here’s my list of the best numbers to use for lists, with absolutely no scientific evidence of anything.

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Social Geek Tip for Next Week: Don’t Slack During the Holidays (part 2)!

17 Dec

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Marketers: you may have time off, but your customers and fans will be online more than ever the week of Christmas. They will be shopping as well as keeping up with friends & family.

And on Christmas Eve and Christmas Morning, many people will be opening their new tablets and phones. What’s the first thing they will look at? Facebook!

Be sure they see your brand throughout the week with posts, promoted posts, and other content of value. 

Social Geek Tip for Next Week: Change Your Location

11 Dec

 

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Need some new ideas for your blog, landing pages, or social media posts? Change your location.

I don’t mean change a setting on your phone or tablet. I mean change your actual physical location. It doesn’t have to be a tropical island, just different.

Go to the lobby of your building or hotel. Change to a new coffee shop. Or just move to a different room of your home. New surroundings will give way to new ideas.

 

Podcasting as Content Marketing

8 Dec

 

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Here’s my recent article in Franchising World magazine exploring the Podcast as a form of Content Marketing. Included are the benefits of podcasting, some tips to get started, and a program guide for some of my favorite industry podcasts. 

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