The 3 Best Things I Heard at Google

11 May
SGR at Google

Social Geek Radio on the Wall at Google HQ!

Thanks to Google’s franchise team for hosting several Franchise brands, Google partners, and other marketers at last week’s Google International Franchise Assembly Summit.

We saw many fantastic presentations from Google at GIFA. Here are my 3 favorite speakers, along with a favorite quote:

  1. Monica Plaza, Consumer Surveys Head of Sales:
    “You Are Not Your Target Market.”
  2. Gopi Kallayil, Chief Evangelist, Brand Marketing: 
    “Don’t be afraid to experiment in digital marketing!”
  3. Todd Rowe, Director, Global Head of Channel Partnerships:
    “Are your industry’s emerging experts promoting YOUR brand? Or your competitor’s?”

For more on GIFA, tune in to Social Geek Radio Wednesday 5/20 at 8pm ET as Deb Evans and I welcome back Brandi Kloostra and Leah Stewart of Service Brands International to review everything GIFA!

Social Geek Radio’s 5th Anniv. Show – Live at Google!

4 May


It’s Social Geek Radio’s 5th Anniversary – This Wednesday Night!

Please join us  for the broadcast & podcast Live at the GIFA Summit at Google Headquarters.

Listen live:

Or download on iTunes right after the show!

Interstate 5 SGR

New Social Media Management Functions from Manalto

28 Apr


I am pleased to be working on the top-shelf Social Media Management Software Manalto and thrilled about a new set of functions added by client request. These new features are key for any brand with multiple locations, franchisees, local outlets, or business units.

The brand and marketing executives I speak with daily need advanced functionality to manage hundreds or thousands of social media pages. Here is a look at these updated functions:

 Manalto V4 Functions x



Social Geek Tip of the Week: Don’t Inadvertently Advertise Your Competitor

24 Apr



Be careful of inadvertently advertising a competitor.

If you share curated content like news articles and blogs, be sure to read them thoroughly before posting to your company’s Facebook page or Twitter account to make sure you’re not giving a paid plug to a competitor.

I have been very close to sharing a post from a site but did a quick double-check to find that a competitor gets a big (and often paid) credit in the last paragraph.


What’s Your Personal Brand?

13 Apr

I am honored to speak as part of a panel about personal branding in digital media and represent Manalto at this upcoming event hosted by The WFN next Tuesday evening in Atlanta. Here are the details from WFN and a link to RSVP.

I hope to see you there!   atlanta-70847_1920   

WFN Atlanta Chapter Presents:

What’s Your Personal Brand and Why Does it Matter?

A panel of experts will discuss the importance of your personal brand and how the digital world affects how you may be perceived within your industry. Take control of your career by building, enhancing and developing a digital persona that speaks to your skills and experience. Understand how your personal brand is communicated and shared. Discover the steps you can take to control the message when it comes to your own personal brand! Three panelists will share their perspective on the personal branding in today’s complex environment:  

Jack Monson

Jack is the Global Head of Strategic Accounts at Manalto, Inc. He has been helping franchise systems and global brands with Digital Marketing for two decades.


Terri McCulloch

As the VP of Sales and Marketing for Any Lab Test Now, Terri manages the company’s brand, as well as all aspects of sales and marketing support to the company’s franchisees.


Yvonne Dwyer

Yvonne Dwyer has been a successful medical recruiter since 1998 and prides herself on identifying top personnel for medical practices in and around Atlanta.


Tuesday, April 21, 2015
Networking 6:00 – 6:30 p.m. Program 6:30-7:30 p.m.
JW Marriott 3300 Lenox Road NE Atlanta, GA 30326

RSVP by Friday, April 17, 2015. Please feel free to forward this to any franchise colleagues!  

Sponsored By:


Any Test Franchising, Inc.

We Sell Restaurants

Manalto, Inc.

Manalto Logo Big J

PRSA: What Would You Do in a Social Media Crisis?

10 Apr



I am looking forward to speaking at the PRSA Suburban Chicago Chapter‘s event on Tuesday April 14 in Schaumburg. This will be a very interactive discussion on using social media to handle a crisis. Please join us for some conversation, networking, and great food!

Tuesday, April 14


Uno Pizzeria, Schaumburg

$25 Members, $35 Non-Members, $20 Students.

Register Here!


Tech and Digital Marketing at Multi-Unit Franchise Conference 2015

6 Apr

header MUFC

Top franchise brands will get together this week with entrepreneurs, investors, and small business owners from across the globe at the Multi-Unit Franchise Conference in Las Vegas.

If you’re attending the show, check out the app that Franchise Update Media has put together. It’s the best mobile app I’ve used yet for a conference and includes full access to connect with other attendees as well as publishing content to public channels such as Twitter, Facebook, and LinkedIn.

Also, I’ll be broadcasting this week’s Social Geek Radio show and podcast live from the expo hall. Please stop by the Manalto booth and say hello! I would love to hear about your experiences at the MUFC.

Manalto Logo Big J


Social Geek Tip for Next Week: Podcast Through Twitter

2 Apr


If you’re doing a podcast on Blog Talk Radio, be sure to post your latest episode’s link on Twitter.

Not only are you promoting the show, but also the link goes live when your show does. Followers and anyone who found your Tweet could listen live through Twitter.


Franchisors: Don’t Do Facebook Promoted Posts from Your Brand Page.

22 Mar


Facebook Dollar 11


You need Facebook ads and promoted posts not from your brand’s Facebook page, but from all of your franchisees’ Facebook pages.

By pushing out ads from your franchisees’ local pages, you’re ensuring that 100% of this investment is going toward potential customers near your local units. If you only boost posts from a brand page, you will be spending many dollars on advertising to people who are 500 miles from your nearest franchisee, even when using demographic targeting on your brand page.

And those people who are far away miles from your nearest franchisee? Target those folks with your Franchise Development story in promoted posts from your brand page or special Fran Dev pages!


Social Geek Tip for Next Week: Change Your Facebook Cover Photo

13 Mar


Tip for next week: start changing your Facebook cover photo once per month. And, don’t just switch out the cover photo on your main brand page, but also change it on all child pages, franchisees’ pages, and any other business units’ pages too. 

Even if once per month seems too often, at least update it next week. My guess is that it’s been up there a while! A simple change will register as a post with an image in your fans’ newsfeed. With organic reach approaching zero, that may not be a big idea but it can’t hurt.

Not having the time to change multiple pages’ photos is not a very good excuse to skip this. If you have multiple pages for the same brand with different locations or franchisees, use the same photo.  And, if you want to know about using a management app to change cover photos simultaneously, send me a note. 


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