Tech and Digital Marketing at Multi-Unit Franchise Conference 2015

6 Apr

header MUFC

Top franchise brands will get together this week with entrepreneurs, investors, and small business owners from across the globe at the Multi-Unit Franchise Conference in Las Vegas.

If you’re attending the show, check out the app that Franchise Update Media has put together. It’s the best mobile app I’ve used yet for a conference and includes full access to connect with other attendees as well as publishing content to public channels such as Twitter, Facebook, and LinkedIn.

Also, I’ll be broadcasting this week’s Social Geek Radio show and podcast live from the expo hall. Please stop by the Manalto booth and say hello! I would love to hear about your experiences at the MUFC.

Manalto Logo Big J

 

Social Geek Tip for Next Week: Podcast Through Twitter

2 Apr

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If you’re doing a podcast on Blog Talk Radio, be sure to post your latest episode’s link on Twitter.

Not only are you promoting the show, but also the link goes live when your show does. Followers and anyone who found your Tweet could listen live through Twitter.

 

Franchisors: Don’t Do Facebook Promoted Posts from Your Brand Page.

22 Mar

 

Facebook Dollar 11

 

You need Facebook ads and promoted posts not from your brand’s Facebook page, but from all of your franchisees’ Facebook pages.

By pushing out ads from your franchisees’ local pages, you’re ensuring that 100% of this investment is going toward potential customers near your local units. If you only boost posts from a brand page, you will be spending many dollars on advertising to people who are 500 miles from your nearest franchisee, even when using demographic targeting on your brand page.

And those people who are far away miles from your nearest franchisee? Target those folks with your Franchise Development story in promoted posts from your brand page or special Fran Dev pages!

 

Social Geek Tip for Next Week: Change Your Facebook Cover Photo

13 Mar

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Tip for next week: start changing your Facebook cover photo once per month. And, don’t just switch out the cover photo on your main brand page, but also change it on all child pages, franchisees’ pages, and any other business units’ pages too. 

Even if once per month seems too often, at least update it next week. My guess is that it’s been up there a while! A simple change will register as a post with an image in your fans’ newsfeed. With organic reach approaching zero, that may not be a big idea but it can’t hurt.

Not having the time to change multiple pages’ photos is not a very good excuse to skip this. If you have multiple pages for the same brand with different locations or franchisees, use the same photo.  And, if you want to know about using a management app to change cover photos simultaneously, send me a note. 

Advice From Your Social Media Consigliere

9 Mar

When debating what is the greatest film of all time, the only question for me is “Part 1 or Part 2?”

 

Of course I refer to The Godfather. In both parts, the Consigliere had an important role in mapping out plans for the future and giving advice (some taken, some not) for the next move.

 

12.-Tom

 

I have written on this blog many times about my dislike of terms like Social Media Expert, Guru, Ninja, and Maven. But lately I like Consigliere: a trusted advisor to the Boss.

 

As your unofficial Consigliere, I can tell you this: In social media marketing right now there are too many Fredos and not enough Michaels.

 

FredoCorleone1. Don’t be a Fredo

Be bold, be strong, and be smart.  You may have a good heart but that will still  get you passed over. Most importantly, never take sides against the organization.

 

 

 

Sonny corleone_22. But don’t be a Sonny either

Saying what you think at the wrong time may result in tragedy for your boss and your hotheaded carelessness will lead to your own demise.

 

 

Michaelcoreleone3. Be a Michael, to a point

Be fearless and innovative, yet patient enough to act at the perfect time. But when you want to get out of a bad situation, don’t let them pull you back in!

 

 

 

 

Social Geek Tip for Next Week: Download Facebook Ads App

6 Mar

facebook ads app icon

 

Be sure to download the new Facebook Ads Manager App.

It’s a simple and easy app for managing your Facebook page’s ads. I have been using it for two weeks now and have found that it’s much faster to jump in and make changes to any ads than going through Facebook.com. 

Farewell Mr Nimoy.

27 Feb

I’m doubling down on this absurd dress meme, while remembering Leonard Nimoy today. 

Have great weekend all. 

 

NimoyBlueBlack

Social Geek Tip for Next Week: Follow Every Person Who Follows Your Brand on Twitter

20 Feb

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Follow back every person who follows your brand on Twitter.

Every one? Yes!

Following back every person who follows you, as well as every one who Tweets to you or mentions you in a positive way is the easiest and cheapest way to start engaging an individual. And that’s what this entire social universe is all about.

I can’t count the number of times I have engaged (as a customer) a brand like a hotel, airline, or restaurant with a question, suggestion, or compliment only to not have them follow me back after our initial exchange was finished. They missed out on a great opportunity for a customer to feel valued.

Why would you not follow them all back? Are you worried that it’s too many people to read through in your stream? You will never watch your whole stream anyway – you will be searching for specific words, hashtags, or getting alerted to mentions of you.

The only ones you might want to skip are those who appear to be robots or selling a certain number of followers for money. But even for those, what harm does it cause?

 

 

 

Social Geek Tip for Next Week: Post Photos, Not Just Links

13 Feb

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Share Photos, Not Links on Your Facebook Page

When you post a link on Facebook and your fans share that post on their profiles or pages, it will state, “Jane Smith shared a link”.  

But when you post a photo and your fans share that post on their profiles or pages, it will state, “Jane Smith shared (YOUR BRAND NAME)’s photo.”

This is extremely valuable real estate! In the age where organic reach is falling fast, your best bet to reach new consumers (without paying for ads) is to have your current fans share your content and have their friends see your name on the content. If you’re posting links, they won’t see your brand name. If you’re posting photos, they will see it!

But what if the whole point of the post is to drive traffic to your website, blog, or article on the “other end” of that link? Simple – create the post as a photo first, then paste your link as part of the body of the text above the photo. This now clickable link will be just as accessible. 

Bonus – by posting as a photo not a link, you can choose an image and size instead of leaving it up to the thumbnail choices! 

 

 Example:

FB example

In the above example, a link to a great Social Media Today article was shared by Manalto. But Manalto posted it as a photo with a link. When another Facebook page, FranTech, shared Manalto’s post, Manalto’s name was shown. If it was only a link, Manalto would not be visible on FranTech’s post. 

 

Social Media for Promotion and Networking at a Conference

2 Feb

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Many people start tweeting or posting once they arrive at a conference or convention. These mostly consist of messages like “I’m at the XYZ 2015 Conference. WOOT!” There’s not much value there for anyone else. This is the conference version showing us what you’re having for lunch.

A better use of social media for conferences is connecting with people before you arrive. You can create some awareness and interest for your business and services before anyone sets foot into the convention center by sharing information that is actually of value to your connections and potential connections.

My Social Geek Radio co-host Deb Evans and I recently aired an episode devoted to Social Media tips for conferences. Listen to it here and check out our list of top tips:

  1. Post some interesting info about the event or topics in the weeks leading up to event. Don’t wait until one week before the conference and Tweet “stop by booth 123 and see our stuff.”

  2. Encourage a Hashtag for the event. Connect with anyone who also uses it!

  3. Organize a Tweetup. Set it up on Tweetvite.com and promote that link with details across all of your social channels. Also, email the link with the invitation to your email list of potential attendees to the conference. A Tweetup may be an unintimidating way for first-timers to network.

  4. Create a Facebook Event for the conference or subset activities.

  5. Do a Google Hangout leading up to the event with other attendees and perhaps a speaker or panelist to discuss their session. Many people are interested in promoting their own session and would love the opportunity to connect before the conference.

What would you add?

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