Share Images on Facebook, Not Videos

3 Mar Totally engaging puppy photo courtesy of Hy-Vee's Facebook page.

If a picture is worth 1,000 words, a video is worth at least 500.

I recommend including photos and images over video on your brand’s Facebook posts in most cases.  An image can let readers take the story in their own direction, while videos are at times too limiting

 More importantly, images with text are easier and quicker for your readers to consume and with which to engage

How many times have you clicked an article from a news gathering site and were lead to a video that you had to watch? All you really wanted to do was skim down to read the part that interested you. Many readers simply don’t watch the video. Some watch it and may be disappointed.

Videos are fantastic for in-depth explanation and full feature story telling. But for faster interaction and engagement on your Facebook pages, nothing beats an image. Except images with dogs and cats. 

Totally engaging puppy photo courtesy of Hy-Vee's Facebook page.

Totally engaging puppy photo courtesy of Hy-Vee’s Facebook page.

IFA Digital Marketing & Technology Summit Roundtables

13 Feb

IFA logo 2014

One of my favorite parts of each International Franchise Association Convention is participating in the Marketing and Technology Roundtables. Here’s the info for this year’s Summit:

Digital Marketing & Technology Summit
Sunday, February 23
9:00 am – 12:00 noon           

The feature presentation, Innovative Lead Generation for Your Entire Franchise System, includes speakers Christine Merritt, Head of Business Development, Google and Lana Khavinson, Group Product Marketing Manager, LinkedIn. Ken Colburn, President/CEO, Data Doctors Franchise Systems, Inc will moderate this discussion.

After the presentation, participants will have the opportunity to share ideas and strategies on a variety of technology-related topics at roundtables led by experts in the field.

Please join me for my Roundtable, Facebook Contests and Coupons. We will discuss promotional offerings on brand and franchisee Facebook pages for contests, coupons, and other tactics for driving customers into your franchisees’ locations. 

Facebook-Contests

A Tip for Brands To Not Lose Facebook Fans During the Olympics

9 Feb

Olympic Rings Sochi

  

Don’t drive away your Facebook fans and community by posting today’s Olympic results on your page.

While only a portion of your fans and followers will truly be unhappy with you for spoiling their evening Olympic viewing, why give anyone a reason to stop following your brand?

Olympic coverage is unique in that it’s sort of news but also sort of a TV drama. It’s different that sharing breaking news or posting the sad news of a famous person’s death. No one would fault you for that because no one is planning to spend his or her evening watching to see how that turns out. And, nearly all other widely viewed sporting events are aired live on TV in the US. It’s okay to comment about and share live football scores but you shouldn’t spoil a Downton Abbey revelation.

While I advise clients to fill their brand’s Facebook page with interesting, fresh information each day, don’t share Olympic results prior the event airing in primetime. It’s a spoiler-filled landmine.

The key is that there is no upside. Are you showing your fans that can read and share nbcolympics.com faster than they can read it? There are plenty of places online, or via apps, texts, and email alerts that fans who want real-time results already know about. We already have one Bob Costas and that’s plenty!  In 2012, I recall unliking a few brands (and unfriending a business associate!) that decided to be Johnny-on-the-spot and post every American medal win throughout the day. I never went back to become a fan again!  

You have put time and money into growing your community. Don’t lose some fans over something that has no upside or potential to increase engagement.

    

  

2014 IFA Tweetup

19 Jan

tweetup

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Just announced – The IFA Tweetup to kickoff The 2014 International Franchise Association Convention.

Please stop by our 6th Annual IFA Tweetup on Friday. Join us for some informal chats and network with franchise industry leaders.

Date: Friday February 21
Time: 7:30 pm
Place: Spirits Lounge inside Hilton New Orleans Riverside  

Click here to RSVP!

IFA2014cover

Social Channels Driving Business for Franchisors

12 Jan

  IFA FranTech


I am excited to share a bit of a preview of one panel at this year’s IFA FranTech. This is the 4th annual event (formerly FranCamp) focusing on Marketing and Technology for Franchises. 

I am even more excited to be moderating a panel of Franchisors including Paul Segreto, CEO of Franchise Source Brands International, and Gina Svendsen, Director of Marketing of Scooter’s Coffee.

We will discuss the most successful social media channels that franchisors and franchisees are using to:

  • Market their brand to consumers
  • Drive traffic to franchisees
  • Engage with potential customers
  • Acquire leads in these channels

 

If you’re looking for a conference to hear self-described “experts” drone on and on about how cool they are, then this is not the session for you. 

No PowerPoints. No phony stories about how Harvard Business School was holding them back. No sales pitches.

This will be an open discussion with CEOs and CMOs chatting with you about what’s working for them in social media and what’s not.

See you in Denver!

 

 

Coffee Generation X

11 Jan

I give full credit to the National Coffee Association for my coffee addiction, and maybe for yours too.  Back in 1983-1984, this spot played on MTV constantly. I must have seen it 1000 times.   

Because you know, “coffee calms you down and picks you.” And who didn’t want to be a Mover and Shaker like icons of Generation X such David Bowie, Ken Anderson, and (what?) Kurt Vonnegut…

I don’t know about Movers but they definitely made Shakers out of us.

   

Anderson Coffee

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