Social Media Workbench

What’s Your Green Goldfish? Driving Employee Engagement

Jack Monson — Thu, 28 Mar 2013 04:46:11 +0000

Stan Phelps is a master marketer, author, and soon-to-be-reality TV star. You may recall his awesome book of crowd-sourced research on customer relationship-building and Lagniappe called The Purple Goldfish. Stan’s latest Goldfish is the color of most associated environmental concerns, Hal Jordan, New Orleans, and not coincidentally, profits.

What’s Your Green Goldfish drops this Friday, and Stan was kind enough to share with us a Slideshare presentation of some of the best parts. Please take a look here and share with us your thoughts via comments!

http://www.slideshare.net/9INCHMARKETING/whats-your-green-goldfish-beyond-dollars-15-ways-to-drive-employee-engagement-and-reinforce-culture” title=”What’s Your Green Goldfish – Beyond Dollars: 15 Ways to Drive Employee Engagement and Reinforce Culture” target=”_blank”>What’s Your Green Goldfish – Beyond Dollars: 15 Ways to Drive Employee Engagement and Reinforce Culture from http://www.slideshare.net/9INCHMARKETING” target=”_blank”>Stan Phelps

FranCamp 2013 By The Numbers

Jack Monson — Mon, 18 Mar 2013 15:03:19 +0000

FranCamp – the Social Media conference for The Franchising Industry – is happening May 14 and 15 at the Loews Atlanta Hotel. I am pleased to once again be part of the team organizing FranCamp, this time with the IFA!

If you haven’t yet registered for FranCamp, do so today as space is limited. And now, the numbers…

Number of days: 2

Speakers / sessions scheduled: 20

Education Credits you will toward your CFE accreditation: 300

Number of times in the next two months Paul Segreto and I will make a joke that begins: “This one time, at FranCamp…”: 7

Cost: $395

Contacts you will make while networking: up to you!

Our Finest Hour: 11pm According to Winston Churchill

Jack Monson — Mon, 04 Mar 2013 01:12:45 +0000

Social Media marketers and community managers are channeling their inner Churchill.

At the onset of World War II, Winston Churchill needed more hours in the day. Sound familiar?

Being the leader of the free world at the time, Churchill was able to do the impossible and doubled the number of hours in his day.

Each day at around 4pm, he left the office, went home, and went to sleep. Around 7pm he woke up, went back to the office and worked with this war staff until about 4am. Then he’d go sleep until 7am, and start the day all over again! In essence, he did create two working days out of one!

And that’s exactly what many of those managing social media for their organizations are doing. And, without the nap! So many of my colleagues are standing down around dinner time, doing their own thing in the evening, and then jumping back in work mode around 11pm or so.

Do you fit this model? Are you jumping back in late in the evening after your time with IRL friends, family, kids, etc? I would love to hear your take on this.