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Social Geek Tip for Next Week: Don’t Slack During the Holidays (part 2)!

17 Dec

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Marketers: you may have time off, but your customers and fans will be online more than ever the week of Christmas. They will be shopping as well as keeping up with friends & family.

And on Christmas Eve and Christmas Morning, many people will be opening their new tablets and phones. What’s the first thing they will look at? Facebook!

Be sure they see your brand throughout the week with posts, promoted posts, and other content of value. 

Social Geek Tip for Next Week: Change Your Location

11 Dec

 

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Need some new ideas for your blog, landing pages, or social media posts? Change your location.

I don’t mean change a setting on your phone or tablet. I mean change your actual physical location. It doesn’t have to be a tropical island, just different.

Go to the lobby of your building or hotel. Change to a new coffee shop. Or just move to a different room of your home. New surroundings will give way to new ideas.

 

Podcasting as Content Marketing

8 Dec

 

Franchising World Cover

 
Here’s my recent article in Franchising World magazine exploring the Podcast as a form of Content Marketing. Included are the benefits of podcasting, some tips to get started, and a program guide for some of my favorite industry podcasts. 

Social Geek Tip For Next Week: Check Out The Art of Social

3 Dec


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Here’s your Social Geek Tip for Next Week: Check out The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick.  

I am usually not a fan of books written about social media — which ironically lack interactivity! But this book is truly a collection of tips that you can use every day and some excellent best practices. Extra tip – don’t buy the printed version, get the ebook complete with links to videos and live examples!

 

Click here for full audio review of The Art of Social Media on this week’s Social Geek Radio show!

 

Social Geek Tip For Next Week: Don’t Slack During the Holidays!

20 Nov

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You may think, “It’s the holidays and everyone is busy. Everyone is distracted and not paying attention. Anything we post will be ignored…”

But consumers and your customers will be online more than ever! They will be shopping, keeping up with friends & family, and checking Facebook constantly.  

 

Social Geek Tip For Next Week: Try ONE New Thing

13 Nov

Here’s your Social Geek marketing tip to jump on for next week:

Try just one new social media activity next week.

You probably spend a great deal of time checking, monitoring, creating, and analyzing your current pages each week. You know you need to do these particular things and you have very little time for anything else.

But ask yourself, “What am I not doing?”

Are there customers, prospects, and other people with whom you should network on other channels? Are there places that have slipped by you where you could share content or engage with others?

Some potential things to check might be developing your YouTube channel, checking into new groups in LinkedIn, refreshing your activity on Pinterest or Tumblr.

I hope you find that one of things will give you better results than some of your current activity!

The holidays are coming and you’re about to get buried in tradition and annual must-dos. You’ll have little time for any new marketing ideas or experimentations. So before the onslaught check into one new (or two!) different social media or marketing activity next week.

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Social Geek Tip for Next Week: Holiday Push NOW

6 Nov

Here’s your Social Geek marketing tip to jump on for next week:

Get going now on rolling out your holiday promotions, specials, and events on Facebook, Twitter, and other social channels.

Think it’s too early and will come off as such? I don’t! A recent Twitter survey showed consumers on Twitter spend more and purchase gifts earlier than consumers who don’t use Twitter.

In about 2 weeks everyone will be hit with holiday specials everywhere. Get in early and get some attention!

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Remember…

1 Nov

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Guy Kawasaki Interview on Social Geek Radio

22 Jul

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I am looking forward to our interview of Guy Kawasaki on this week’s Social Geek Radio Show and Podcast!

Guy and his colleague Peg Fitzpatrick will join Deb Evans and I to discuss their new venture Canva and how franchise systems can use it to create custom images for their entire system’s local marketing. 

Join us here Wednesday night, July 23 at 8pm ET / 7pm CT or download from iTunes right after the show!

Calling Rules. Or Should I Say… Calling RULES!

10 Jun

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In the age of the text, email, and social channel messaging, an actual spoken conversation can be refreshingly productive. Do yourself a favor and instead of sending that next message, pick up the phone and chat with the person with whom you’re doing business. But as we may be a little out of practice, please keep a few things in mind: 

1. Calls on speaker phone: state upfront who is in the room.
Don’t set up your co-worker, client, supplier, or partner for a potentially embarrassing situation. If their success isn’t your success, then why are you in business together? 

2. Speaker phones on iPhones: forget it.  
The iPhone is a fantastic device. But let’s face it – the telephone part sounds horrible. Use a landline or have each person call in to a conference call number. If you’re on the run and have to conference in from a noisy Starbucks or airport, invest in a headset with microphone.

3. Use time zone labels.
Don’t just say “10” when setting up the time to call. 10 what? 10 eastern? 10 pacific? 10 pounds? 10 monkeys?  

4. Translate time zone for your client or partner.
If your client is in Mountain Time, translate your meeting time to Mountain Time. A little thoughtfulness can lead to clearer communication.  

5. EST versus EDT
Nothing says I don’t care about details like scheduling a call or meeting time in EST or CST when we’re on actually on EDT or CDT. I suspect that about one third of the business world thinks EST is a general abbreviation for EaSTern time. It’s not.

 The grammar police have “their there and they’re.” Time cops have this. 

Best practice: just drop the S or D altogether. ET, CT, MT, and PT are fine.  

 

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