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FranCamp 2012 Registration Open Now

22 Mar


I’m please to helping my friend Deb Evans organize FranCamp – The Franchise Social Media Camp – once again this year. Last year’s turnout at the Nashville event was so well received that we’re expanding the agenda for our May 4 event in Atlanta. Please check out the
FranCamp registration page now and check out the description below from our FranCamp website.

FranCamp 

We realize that social media is a rapidly changing field and many marketing professionals, CEOs, franchise development staff and franchisees lack a clear roadmap for where to start with social media and how to weave together all the relating pieces that make up a successful social media and online content strategy.
 

What FranCamp is Not

If you work in the franchise industry, you know that franchise conferences are often full of vendors making pitches for services and products. Sometimes the information is helpful and it rarely goes into the real ‘recipe’ for using social media.

We want to change that.
 

What FranCamp is About

Everyone who works in franchising is affected by social media and the last thing any of us need is a speaker talking about ‘why you need to be using social media’ or big picture talk about ‘social media strategy.’ What franchise professionals hunger for is simple: real, actionable steps anyone can take that will make a HUGE difference in your marketing.

If you want to educate yourself on the best of current thinking and learn the real recipes that work from the most advanced franchisors, franchisees, consultants and experts in the field of social media, this is a one-day conference you can’t afford to miss.
 

You won’t get sales pitches. You’ll walk away with a very sophisticated level of understanding about ALL of the pieces of a successful social media strategy.

FranCamp follows the wildly successful PodCamp format – a low-cost, one day event fully loaded with a fast paced and aggressive agenda full of super-helpful content. What you will get is a good education in almost all of the relevant topics that marketers must understand to make good decisions. If you want to launch your own campaigns and make sure your marketing department is pointed in the right direction, this is for you. If you have a budget and need a better level of understanding about social media related issues so you can make good hiring and vendor decisions, this is especially for you.

 

Who Should Attend

Anyone who works in franchising: Franchisors – CEOs, COOs, VPs of Marketing and VPs of Franchise Development. Anyone who deals with franchise sales and lead generation, anyone who handles consumer side marketing should attend. If you work in the marketing department of a franchise system, this is for you. If you own a franchise and want to learn more about how you can boost your local marketing, this is for you.

 

Limited Registration

Registration is open and is limited to one hundred attendees. This is a high-power and intimate session. FranSocialCamp is designed to by inexpensive – total cost for flights, hotel and the $149 per person, making it one of the least expensive social media conferences in the country. Less costly doesn’t mean we skimp on content – you’ll have a hard time finding a better and more packed agenda than this one.

Breakfast and Lunch are included on Friday. Tuition comes with a very cool FranCamp T Shirt and copies of all presentations.

  
  
Sponsored by Engage121

The State of Video in the Social Media World

11 Mar

PRSA Video

Think about how Communicators and PR professionals used video ten years ago…Video News Releases…B-Roll provided to broadcasters, Satellite Media Tours…Those tactics were as effective as possible at the time in telling your brand’s or organization’s story but still hit-and-miss in nature and a demanded huge resources.

Now think about the changes in communications in the past ten years. Not only has new technology forced us to change, but also forced a major shift in how people (not targets!) want to see your story.

We’ve moved from audiences to communities, from broadcasting to engaging, and from telling to sharing.

Video is arguably the most powerful way to share, engage, and be a part of any community. How are you using it to tell your story?

PRSA Chicago is hosting a panel discussion on March 20 with 3 pros who will share their experience as well as tips and tactics to help you make videos the most effective tools on your workbench.

Our panelists include:

 Gregory Lipman, Senior Vice President, Digital Content Director, Edelman Digital

Ed Lamoureaux, Senior Vice President, WestGlen Communications

Clifton O’Neal, Senior Director of Communications, TransUnion

 

When: Tuesday, March 20, 11:30 a.m. – 1:30 p.m.

Where: Maggiano’s Little Italy, 516 North Clark Street, Chicago

Event Registration: Member, $37.00/NonMember, $45.00/Student, $37.00


Sponsored by MSL Chicago

2012 PR Predictions

23 Jan

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I’m honored to be moderating a panel of Chicago’s top media, digital, and PR thought leaders making predictions for 2012. Be sure to join us February 21 at PRSA Chicago!

 

 

PRSA Chicago Third Annual “Predictions” Panel

What’s Ahead in 2012 for our industry? What can we learn from last year’s events, issues and PR moments? 2012 is an exciting year filled with new and unique PR and communications opportunities. What can we learn from our panel of diverse experts? Please join us on February 21st as industry leaders convene to talk about the year ahead for communicators around the world. Our leaders will dialogue and take your questions. Don’t miss this special, annual event!

 

Panelists include:

•       Bill Adee, Vice President/Digital Stuff, Chicago Tribune Media Group

•       Laura Chavoen, Senior VP and Director of Digital Strategy, MSL Chicago

•       Anna Rozenich, Director, Communications, SunCoke Energy

•       Jim Motzer with DePaul University

•       Moderated by Jack Monson, Vice President, Engage121 and Board Member, PRSA Chicago.

 

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“Act Like You Mean Business” Comes to PRSA Chicago Jan 17

9 Jan


The PRSA Chicago Board of Directors kicked off the new year last week with the announcement of a nationally-known and sought after speaker appearing at our January 17th luncheon.

Rob Biesenbach is a former PR counselor, actor, and author of Act Like You Mean Business. The book and Rob’s January 17 presentation teach business people what they can learn from actors, screenwriters, and playwrights, including:

  • Understand and connect with your audience.
  • Find, shape and tell compelling stories that move people.
  • Express your ideas more visually and with greater impact.
  • Tap into the power of emotion to really break through.

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Rob is getting some great attention from the media and the PR &  Marketing community:

“It should be required reading for every Fortune 500 CEO.” – Tim Schellhardt, SVP, Edelman Public Relations and former Bureau Chief, Wall Street Journal

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If you’re looking to change up your typical pitch this year to something that will stand out, please join us for this event. RSVP today via PRSA Chicago.

IFA 2012 Tweetup

3 Jan

The International Franchise Association‘s annual conference is just a few weeks away and the social media discussion is already top of mind for many attendees. With keynotes from top social media influencer Guy Kawasaki and leading broadcast media host Bill O’Reilly, communications and particularly social engagement will bet the biggest topic of the conference this year.

I’m glad to once again be organizing the unofficial Tweetup with my friend Deb Evans to kickoff the first night with some informal networking and discussion of social media with franchise pros. Our 3rd Annual IFA Tweetup will take place in the lobby bar of the Orlando World Center Marriott on Saturday just after the Taste of Franchising. RSVP today below and please share with your colleagues using the hashtag #ifatwtup!

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Tweetvite IFA2012

Social Media Conferences 2012

1 Nov

The number of Social Media conferences continues to grow each quarter. What’s growing even faster is the number of conferences, summits, and conventions that are industry-specific that are now completely social media marketing focused. I am continuing to pull together as many as possible into one compiled social media conference list and have updated it well into 2012.

If you are organizing, speaking at, sponsoring, or attending a show that is not on this list, please comment here or email me at jmonson@engage121.com and I will add it!

10 Best Twitter Tactics

25 Oct

 FranCamp‘s participants have spent the past few days continuing the great conversations on Social Media Marketing for Franchises. Here are the slides from my presentation on Twitter Tactics including 10 Best Practices for Brands. Please comment with any questions!

 

 

Where Is The Next FranCamp?

24 Oct

FranCamp

Franchisors, franchisees, agencies, and suppliers all had them same initial feedback as soon as Franchise Social Media Camp FranCamp – wrapped on Saturday:

When is the next FranCamp? And, where?!?

The FranCamp organizing team got together immediately to discuss, but we want to hear from the Franchising Community as to what areas of the country make the most sense for busy marketers and development pros. Please take a minute to tell us your choice for FranCamp cities.

Click Image to Take Poll and See Results

 

The desire of so many attendees to continue this discussion may have been based on the tight focus of all speakers and presenters. The discussions were neither too introductory nor too technical.  All presentations and roundtable discussions were geared to giving everyone usable social media tactics to put in place immediately.

This was a refreshing change from the IFA’s recent attempts at having social media panels and presentations at the annual convention, which were very elementary for many franchise marketers.

All of the presentations from FranCamp Nashville were streamed live on USTREAM and available to you for viewing now. These include:

Deb Evans, Computer Explorers – Engaging Your Company

BJ Emerson, Tasti D-Lite – Social Loyalty Programs

Thomas Scott, Brand Journalists – Business Blogs

Nate Griffin, Man of Action and Aimee Romero, Love and Science – Organic SEO

Joe Mathews, Franchise Performance Group – Social Franchise Development

Jack Monson, Engage121 – Twitter Tactics

Paul Segreto, franchisEssentials – LinkedIn Strategies

Jennifer MacDonald, WIN Home Inspection – Online Videos & YouTube

AK Stout, Saying It Social – Facebook Strategies

Ashley Betzendahl, Goddard Systems and Robin Scott, Computer Explorers – Franchisor and Franchisee Q&A


One final note – several attendees have asked to see the Engage121 case studies I mentioned. Please see links here for case studies of
franchise system Edible Arrangements and iconic brand Amtrak.

Thanks to everyone for their time and attention. See you in whatever city you want to bring FranCamp to next!

What Are You Going to Do with Google+ ?

6 Oct


I’m looking forward to leading a discussion at this month’s Social Media Breakfast Chicago at Sprint in Chicago on the topic of Google+. I’m interested to hear how participants are using G+ now and what their plans are for business pages when they are finally rolled out. We will share some ideas for getting your brand ready for the business pages launch.

If you were able to jump in fast enough to SMB Chicago’s registration, I’ll see you there (it’s now sold out). If not, do yourself a favor and subscribe to the email list to get on the list for future SM Chicago events here.

PRSA Chicago Update

4 Oct

Thanks to all participants in PRSA Chicago’s September luncheon with Chicago agency leaders. I enjoyed moderating this panel of our city’s communications leaders and appreciate the excellent questions asked by attendees and via Twitter, LinkedIn, Facebook, and this blog. Edward Bury wrote an excellent summary of the discussion here on his PR Dude Blog.

L-to-R: Jack Monson, Engage121; Rick Murray, Edelman; Maxine Winer, Fleishman-Hillard; Bill Zucker, Ketchum


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