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2012 PR Predictions

23 Jan

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I’m honored to be moderating a panel of Chicago’s top media, digital, and PR thought leaders making predictions for 2012. Be sure to join us February 21 at PRSA Chicago!

 

 

PRSA Chicago Third Annual “Predictions” Panel

What’s Ahead in 2012 for our industry? What can we learn from last year’s events, issues and PR moments? 2012 is an exciting year filled with new and unique PR and communications opportunities. What can we learn from our panel of diverse experts? Please join us on February 21st as industry leaders convene to talk about the year ahead for communicators around the world. Our leaders will dialogue and take your questions. Don’t miss this special, annual event!

 

Panelists include:

•       Bill Adee, Vice President/Digital Stuff, Chicago Tribune Media Group

•       Laura Chavoen, Senior VP and Director of Digital Strategy, MSL Chicago

•       Anna Rozenich, Director, Communications, SunCoke Energy

•       Jim Motzer with DePaul University

•       Moderated by Jack Monson, Vice President, Engage121 and Board Member, PRSA Chicago.

 

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“Act Like You Mean Business” Comes to PRSA Chicago Jan 17

9 Jan


The PRSA Chicago Board of Directors kicked off the new year last week with the announcement of a nationally-known and sought after speaker appearing at our January 17th luncheon.

Rob Biesenbach is a former PR counselor, actor, and author of Act Like You Mean Business. The book and Rob’s January 17 presentation teach business people what they can learn from actors, screenwriters, and playwrights, including:

  • Understand and connect with your audience.
  • Find, shape and tell compelling stories that move people.
  • Express your ideas more visually and with greater impact.
  • Tap into the power of emotion to really break through.

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Rob is getting some great attention from the media and the PR &  Marketing community:
“It should be required reading for every Fortune 500 CEO.” – Tim Schellhardt, SVP, Edelman Public Relations and former Bureau Chief, Wall Street Journal

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If you’re looking to change up your typical pitch this year to something that will stand out, please join us for this event. RSVP today via PRSA Chicago.
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Social Media Conferences 2012

1 Nov

The number of Social Media conferences continues to grow each quarter. What’s growing even faster is the number of conferences, summits, and conventions that are industry-specific that are now completely social media marketing focused. I am continuing to pull together as many as possible into one compiled social media conference list and have updated it well into 2012.

If you are organizing, speaking at, sponsoring, or attending a show that is not on this list, please comment here or email me at jmonson@engage121.com and I will add it!

PRSA Chicago Update

4 Oct

Thanks to all participants in PRSA Chicago’s September luncheon with Chicago agency leaders. I enjoyed moderating this panel of our city’s communications leaders and appreciate the excellent questions asked by attendees and via Twitter, LinkedIn, Facebook, and this blog. Edward Bury wrote an excellent summary of the discussion here on his PR Dude Blog.

L-to-R: Jack Monson, Engage121; Rick Murray, Edelman; Maxine Winer, Fleishman-Hillard; Bill Zucker, Ketchum


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Public Relations Agency Leaders Roundtable

6 Sep

 

PRSA Chicago

I’m looking forward to moderating a panel of the Public Relations industry’s top agency leaders. We will address current PR challenges and opportunities in a wide-ranging roundtable discussion. This leadership forum is one of the most popular Chicago Chapter events held each year and is back by popular demand!

Issues to be discussed and debated include social, political, economic, and cultural trends affecting the practice of PR in agencies and companies including:

• Predictions for 2012

• The Communications role within the marketplace and current economy

• Issues that are critical to all in the C-suite, especially in driving economic growth

• New insights, solutions, and strategies under the label of innovation that agencies provide clients

• How do forward-thinking agency leaders stay in front of clients’ needs?


Our panelists for the program are: 



• Susan Howe, President – Chicago, Weber Shandwick


• Bill Zucker, Midwest Director, Ketchum 


• Rick Murray, President, Edelman
 Chicago

• Maxine Winer, Senior Partner & GM, Fleishman-Hillard

 • Moderated by Jack Monson, Vice President, Engage121, Inc.

Register Now

Social Media Trends: What’s Ahead?

4 Jun


I am looking forward to moderating a terrific panel in Chicago on June 21. PRSA Chicago will present some of the city’s top agency leaders working in Social Media discussing “Social Media Trends: What We Know Now and What’s Ahead”.

These agency executives will share what’s hot with their wide variety of b-to-b and b-to-c clients and what all PR professionals should be doing right now to stay on top of the social wave. Speakers include:

Adam Keats, SVP Interactive, Emerging and Social Media Marketing, Weber Shandwick
@akeats

Mike Pilarz, Manager, Technology Practice, Burson-Marsteller and Co-Founder of Social Media Breakfast Chicago
@mikepilarz

Glenn Raines, CEO, Social Media Moves
@socialmoves

Moderated by Jack Monson, VP, Engage121
@jackmonson

If you’re able to join us, please bring questions to the event and be ready to participate in-person, via The PRSA Chicago Fan Page, and on Twitter (hashtag: #prsachicago).

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When
Tuesday, June 21, 2011 11:30 AM  -  1:30 PM

Where
Maggiano’s Little Italy
516 North Clark Street
Chicago, IL 

Attire
Business Attire

Fees
Member  $37.00
NonMember  $45.00
Student  $37.00
NOTE: Walk-in registrants will be charged an additional $5 per person.

Sponsored by GolinHarris

 

PRSA Chicago
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Social Media for Senior Executives

25 Mar

PRSA Chicago Presents: Social Media for Senior Executives with Very Special Guest, Gini Dietrich – April 19

 

Engagement with consumers via Social Media channels is no longer an option for Public Relations and Communications executives. Whether you’re still getting started with your own personal digital presence or you’re already a top influencer, join PRSA Chicago for a special program for senior-level execs and future senior-level execs! You will learn practical tips and tactics to take your social media game to the next level.

Gini Dietrich

 

Our guest speaker is Gini Dietrich, founder and chief executive officer of Arment Dietrich, Inc., a firm that uses non-traditional marketing in a digital world.

 

 

Gini authors the popular Spin Sucks blog and can be found writing at Crain’s Chicago Business, AllBusiness, and Franchise Times. She delivers numerous keynotes, panel discussions, CEO coaching sessions, and workshops across North America on the subject of using online technology in communication, marketing, sales, and HR. One of the top rated communications professionals on the social networks, Gini was recently named the number one PR person on the channels, according to Klout and TechCrunch, and number one on Twitter, according to TweetLevel.

Sponsored by MSL Chicago and Big Shoes Network

 Register for PRSA Chicago

When
Tuesday, April 19, 2011 11:30 AM - 1:30 PM

Where
Maggiano’s Little Italy
516 North Clark Street
Chicago, IL 

PR: Step Up and Lead Social Media

1 Mar

A friendly word to all PR practitioners: start LEADING social media within your organization NOW.

 

Too many PR pros are aware of the opportunities within Social Media, but are not pushing for integration of consumer engagement with their media relations work.

 

Too many senior leaders at agencies may be creating a path to irrelevance by giving clients what they want or expect (i.e. media relations work, traditional pitching). But, they are not giving them what they need: messages that reach consumers directly along with the traditional intermediaries such as journalists.

 

Too many corporate communications pros have remained in the shadows and see their Marketing or Advertising counterparts provide the C-Suite strategic guidance through the social media waters.

 

However, Public Relations professionals are the logical choice within any organization to lead Social Media because they have the skill set to engage in consumer conversation, not just broadcast messages.

 

If you’re in Chicago, a GREAT place to start is a series of upcoming luncheon programs featuring social media topics for professional communicators and PR pros.

 

Rod Sierra

 The first is a great starting point for any social media program: Measurement. Panelists include Rodrigo Sierra, Chief Marketing Officer, Johnson Publishing and Johna Burke, Senior Vice President, Marketing & Communications, BurrellesLuce. 
    


March 15, 2011
Maggiano’s Little Italy
516 North Clark Street
Chicago, IL

Registration: Click Here
 
Sponsor: Richard Day Research

 

 

 

The second is a fireside chat with Gini Dietrich discussing Social Media for Senior Executives. Gini is the CEO of Arment Dietrich, Inc., founder of the popular Spin Sucks blog, and a nationally recognized leader and speaker on the subjects of online technology in communication, marketing, sales, and HR.       

 
April 19, 2011
Maggiano’s Little Italy
516 North Clark Street
Chicago, IL

Registration: Coming Soon!

Sponsors: MSL Chicago and Big Shoes Network
 
 
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PRSA Chicago: Jobs and the Economy in 2011

3 Feb

 
On February 15, Brigid Sweeney of Crain’s Chicago Business will lead a unique discussion with industry leaders, who will share unprecedented tips and insights about how to market yourself and tell your own powerful story in this job market. Gain exposure to the advice and coaching often given to c-level executives about planning your career and leading teams. Also learn more about jobs and opportunities in the PR and Communications fields in the new year.

Speakers:

Mary Herrmann, Managing Director, Executive Coaching, BPI Group, a leading global management and human resources consulting firm

Karen Bloom, Principal of Bloom, Gross & Associates, a leading executive search firm with unique specialties in marketing and communications

WHEN
Tuesday, February 15, 2011
11:30 a.m. – 1:30 p.m.

WHERE
Maggiano’s Little Italy
516 North Clark Street
Chicago

Sponsored by KemperLesnik
KemperLesnik

 
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PRSA Chicago

What’s Ahead in PR?

19 Jan

 Chicago PRSA
PRSA Chicago kicked off the 2011 Programs with a packed house and 5 senior PR industry leaders predicting a year of growth in many areas of the PR industry.

The panel included Scott Farrell, President, GolinHarris; Doug Tillett, Vice President of Public Affairs, Federal Reserve Bank of Chicago; Dr. David Kamerer, Asst. Professor, Loyola School of Communications; Steve Wilson, Managing Director – Digital Strategy, Headstand Media; and as moderator, Ann Brinkman, Executive Director, Alpha Phi Foundation.

PRSA Chicago

(L-R:) Ann Brinkman, David Kamerer, Scott Farrell, Steve Wilson, Doug Tillett

 
My 3 favorite predictions from this panel:
 

1. Resurgence in the “corporate brand” versus the “product brand” (Farrell)

2. More social media demand for experts, i.e. platforms like Quora (Kamerer)

3. Top-read blogs will continue to grow longer: 1000+ words, as opposed to 400 words (Wilson)

 

Coming in February from PRSA:

On Tuesday, February 15, Brigid Sweeney of Crain’s Chicago Business will lead a discussion with industry leaders, who will share tips and insights about how to market yourself and tell your own powerful story in this job market. Additional speakers include Mary Herrmann, Managing Director, Executive Coaching, BPI Group, and Karen Bloom, Principal of Bloom, Gross & Associates.

More details and registration here!

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