If you’re in Franchising and are heading to the IFA Convention, here’s a last minute tip for your trip: go download Joel Libava‘s new book Become a Franchise Owner! for the flight to Orlando.
The Franchise King!
While I’m sure Joel, “The Franchise King”, wrote the book for entrepreneurs and future business owners, I am recommending this work for everyone working the franchise space including marketers, operations, sales, and especially suppliers. While most of these folks will never buy a franchise themselves, Joel lays out fantastic inside information on how this industry works and answers questions that they may have not known to ask.
I myself have been working with franchise system brands, CEOs, and CMOs for a decade or so and found myself thinking, “oh, that’s how that works,” or “ah, that’s why they do it that way…”
And, it’s a fun, honest read by a guy who is not afraid to hold back!
Riding home from New York on the train yesterday I noticed something interesting. The signs on the train always catch my eye for the first few minutes. They range from scotch ads to airlines and investment firms. But this time it was different. It was four different ads for Google. Google has been hitting the airwaves on TV a lot lately, so I figured this would be along those lines. You know, look at all you can do with the Google suite of sites and platforms. 
