Comments on: Social Media Strategy = Snake Oil

By: Don’t Be a Social Media Electrician « Social Media Workbench

Don’t Be a Social Media Electrician « Social Media Workbench — Tue, 08 Mar 2011 14:21:01 +0000

[...] media electrician or armchair quarterback. Social Media Marketing is still so new (yep, still no “experts”!) that we should relish this time of experimentation and crowd [...]

By: Amanda

Amanda — Mon, 14 Jun 2010 15:36:15 +0000

I believe I said this exact thing in a meeting last week. UGH!!!

By: prworkbench

prworkbench — Fri, 11 Jun 2010 16:41:36 +0000

Thanks Scott.

By the way, great preso on The Ford Story at #asms10 by @Mark_Kleis !

By: Scott Monty

Scott Monty — Thu, 10 Jun 2010 15:46:47 +0000

Bingo. Thank you for posting this. It had to be said.

By: Thomas Scott

Thomas Scott — Mon, 07 Jun 2010 15:31:40 +0000

Great post – love the badge!

I’d say you have a ‘content strategy’ to fuel customer acquisition, customer retention or brand awareness and that this would fuel your social media efforts by giving people things to talk about.

You might also have a networking strategy using social media as a toolset to help connect with people in today’s market.

I’s agree that using someone who calls themselves a ‘social media strategist” is probably a poor choice today. Get them to articulate what they have accomplished and how they have done it – did they use PR? Create blogs? Train employees to drive sales?